Ideas from the Yale School of Management
Current stories
Creating the Bilbao Effect
The startling success of the Guggenheim Bilbao, which launched in 1997, spawned a new term: “the Bilbao Effect,” as shorthand for the impact a cultural institution can have on the surrounding city. Thomas Krens ’84, Gail Harrity ’82, and others who were present at the inception look back on how industry, marketing, government, art, and architecture came together to make history.
Can Mark Zuckerberg Spend His Way to AI Success?
Meta has lured a string of top researchers from rivals with nine-figure pay packages in an effort to close the gap with AI leaders like OpenAI, Anthropic, and Google. But splashy hires rarely end up rescuing flailing enterprises, write Yale SOM leadership expert Jeffrey Sonnenfeld and co-author Steven Tian.
Podcasts
Climate and Investing
The Business Behind the Arts
Every cultural institution has a mission that goes beyond the bottom line—enriching a community, preserving human achievement, delivering joy. But that mission also depends on business considerations—assembling financial and human capital, connecting with customers, considering long-term sustainability. We talked with leaders in the arts about the large and small strategic choices that their institutions must make to survive and succeed.
Can We Do Business in Space?
Two decades into the era of private space flight, companies are establishing ventures in low-earth orbit, sending private citizens into space, and pursuing exploration and development on the moon and beyond. We talked to Yale alumni and other leaders about how finance, law, and other day-to-day details of business get translated into space.
Are You Ready for AI?
Of the many technologies that have changed our lives since the invention of the microchip, generative AI may have had the most dramatic debut. ChatGPT is likely the fastest-growing internet service ever, and every major tech company is scrambling to incorporate Large Language Models into their products. We’ve been talking with Yale faculty and alumni about the potential of the technology to both advance and disrupt our society.
