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How Should Companies Talk About Tariff-Driven Price Hikes?‌‌

We asked Yale SOM marketing expert Nathan Novemsky how firms can best communicate with customers about changes forced by the Trump tariffs. ‌‌

Displays with pricing visible at a Walmart

Can Mark Zuckerberg Spend His Way to AI Success?

Mark Zuckerberg demoing Meta's augmented reality glasses
Baseball playing on TVs in an electronics store in Japan
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What Happened When Five AI Models Fact-Checked Trump

President Donald Trump is an AI booster, write Yale SOM’s Jeffrey Sonnenfeld and co-authors Stephen Henriques and Steven Tian. So they thought it was fair to ask the leading chatbots to evaluate some of Trump’s frequently repeated claims.

Sam Altman of OpenAI speaking at the White House
Collection No. 9

Can We Do Business in Space?

Two decades into the era of private space flight, companies are establishing ventures in low-earth orbit, sending private citizens into space, and pursuing exploration and development on the moon and beyond. We talked to Yale alumni and other leaders about how finance, law, and other day-to-day details of business get translated into space.

A photo illustration of an astronaut on the moon holding a briefcase
Collection No. 8

Are You Ready for AI?

Of the many technologies that have changed our lives since the invention of the microchip, generative AI may have had the most dramatic debut. ChatGPT is likely the fastest-growing internet service ever, and every major tech company is scrambling to incorporate Large Language Models into their products. We’ve been talking with Yale faculty and alumni about the potential of the technology to both advance and disrupt our society.

An illustration of a robot greeting an office worker drinking coffee
Collection No. 7

Confronting the Climate Crisis

Yale Insights is talking with the scholars and practitioners who are providing the expertise and leadership to make the adaptation and mitigation of this unprecedented challenge a reality.

ESG data is exposing climate risk