Marketing
Machine Learning Model Extracts Insights from Customer Reviews
When Charitable Organizations Thank Donors, Should They Ask for More?
How Should Companies Fuel Word of Mouth?
Why a Pandemic Leads to Panic Buying
Admitting a Purchase Mistake Makes Online Reviews More Persuasive
We’re Not Sure What Authenticity Is, But We Know We Like It
Study Finally Reveals How Many Cooks It Takes to Spoil the Broth
How Do You Grow A Blue-Chip Brand?
Does Data Mean Insight?
How A Sequence of Decisions Affects Later Shopping Choices