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Sustainability

How a New Approach to Store Brands Helped Natural and Organic Foods Go Mainstream

As Whole Foods expanded in the 1990s, Denis Ring ’84 took on the challenge of developing the grocery chain’s 365 brand. Wooing shoppers with joyful design and affordable prices, he harnessed the power of private labels to expand the scale of organic and all-natural foods.

Shelves of 365-branded cereal boxes