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Behavioral

Can ChatGPT Accelerate Social Science Research? 

Yale SOM’s Balázs Kovács and his co-authors spent years designing a computer-based method to measure “typicality.” In a new study, they found that ChatGPT could duplicate their results at a fraction of the cost.

An illustration of researchers watching a robot write on a blackboard
  • Raise the Bar: Research-Based Ideas to Improve Your 2024

    Harness your own creativity, learn to leverage Chat GPT, and have some fun are three of the suggestions from our faculty to help you make your new year healthier, more rewarding, and more prosperous.

    illustration of a person climbing a bar chart
  • Our Most-Read Stories of 2023

    This year, Yale SOM research examined sustainable investing, the dynamics of social media, the role of race in school discipline, and the complexities of airline pricing. And faculty offered expertise on issues in the news, including the changing workplace, noncompete agreements, the politics of ESG investing, the effectiveness of masks, the collapse of Silicon Valley Bank, and the Barbie movie phenomenon.

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  • The Breathing Technique that Can Make You a Better Leader

    Yale SOM’s Emma Seppälä found that a weeklong training in the SKY Breath technique provides a lasting reduction in anxiety and greater resilience to stress, even for those who don’t continue to practice it.

    A graphic of a woman meditating
  • Does Having a Choice Provide an Illusion of Control?

    A study co-authored by Yale SOM’s Joowon Klusowski and Deborah Small finds giving people a choice doesn’t makes them think they are more likely to achieve a positive outcome and provides an explanation of why the opposite can appear to be to be true.

    An illustration of a woman choosing between one door and multiple doors
  • Lower-Income Employees Are More Likely to Remain at 401(k) Defaults, Even If It Costs Them Money

    Automatically enrolling employees in retirement plans is a powerful tool for increasing savings. But Yale SOM’s James Choi and his coauthors find that once enrolled, people with lower incomes are more likely to remain at default contribution rates, even if they aren’t optimal.

    An illustration of currency being cut in half as it is put into a piggy bank
  • As Incomes Rise, Variability in Happiness Shrinks

    New research from Yale SOM’s Gal Zauberman and former postdoc Bouke Klein Teeselink finds there’s both lower average happiness and greater happiness inequality among those with lower incomes.

    An illustration showing progressively happier emoji from left to right
  • Can You Make a Donation Today—and Tell All Your Friends?

    Sharing information about our charitable donations can multiply their impact. Prof. Deborah Small tested whether reframing why a donor should disclose a gift can help encourage them to spread the good news.

    An illustration of a woman peaking through curtains in front of a gift box
  • What Does It Mean to Be Generous?

    Deborah Small, Adrian C. Israel Professor of Marketing, explores how we make choices that affect our own and others’ welfare and what leaders need to understand about behavioral marketing to expand social impact.

    An illustration of hands raised in front of a heart
  • The Dark Side of an Idealized Picture of Nursing

    A new ethnographic study from Yale SOM’s Julia DiBenigno illustrates how a focus by workers on a fantasy version of their job can get in the way of organizational goals.

    A fuzzy images of nurses with a patient
  • Personal Finance: Popular Authors vs. Economists

    Before teaching a personal finance course, Prof. James Choi dipped into some popular books on the topic. He found that much of what personal finance gurus suggest is at odds with economic research—but that they also have insights into human nature that are sometimes missing from economic analyses.

    An illustration of a woman standing on top of a pile of coins