A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.
For a study of the evolution of management concepts, Prof. Balázs Kovács and his co-author tracked keywords in 90 years of Harvard Business Review articles. Their conclusion: concepts get an initial boost from being similar to popular ideas, but need to distinguish themselves to last.
Money may not lead to happiness, but according to a new study co-authored by Yale SOM’s Michael Kraus, our perceived wealth and status relative to others does affect how happy we are.
We asked faculty with expertise in psychology, entrepreneurship, healthcare, economics, and more for their best ideas to bring the lessons of the last year to the next.
After an extraordinarily difficult year, we are all looking for respite from the isolation and uncertainty of pandemic life. We asked Marissa King, who studies personal and team dynamics, to share some quick tips for making this year’s holiday season a little brighter.
According to a new study co-authored by Yale SOM’s Gal Zauberman, people of a wide range of income levels believe that they are giving what they should to charity—but that even richer people have more spare income and a greater obligation to give.
Yale SOM’s Amy Wrzesniewski, an expert in how people find meaning in their jobs, says that working remotely can diminish our sense of community and structure—and offers suggestions for staying anchored.
Prof. Shyam Sunder outlines a strain of research, drawing on complexity theory, that suggests that outcomes of a social system can be rational even if its individual participants are not rational.
According to a new study co-authored by Yale SOM’s Song Ma, those with cheerful and enthusiastic presentations are more likely to get venture capital funding—and less likely to build successful ventures.
Drawing on data from a weight-loss app, Yale SOM’s Kosuke Uetake and his co-author found that setting small goals and changing them frequently helped dieters reach their long-term goals.
Both online and in-person friendships are more likely to develop between people who have similar linguistic styles, according to a new study co-authored by Balázs Kovács at Yale SOM.