Management in Practice

Selling creative work requires leaders to align art and economics. Yale Insights brought together the CFOs of a video game publisher and a studio that brings graphic novels to Hollywood to explain how they build sustainable businesses while enabling creative people to do their best work.

At the World Bank’s Multilateral Investment Guarantee Agency, Laura Alonzo ’96 mobilizes private investment in the developing and conflict-wracked economies that need it most.

Drawing on his experience at Yale SOM, his career in finance, and his first encounter with a New England town meeting, Ramesh Ramanathan ’91 returned to India with his wife, Swati, to help citizens shape the future of their communities.

Cece Calhoun ’21, medical director of Yale’s Sickle Cell Program, reflects on the challenges of building teams and structures to support patients facing both chronic illness and systemic inequities.

Darcy Shiber-Knowles ’13 has helped grow Dr. Bronner’s from a cult favorite to a force reshaping how industries think about sustainability.

CarMax revolutionized the used car market by implementing a fixed-price retail model. But co-founder Austin Ligon ’80 says the company’s financial success came from developing efficient back-end operations through a long-term focus on process improvement.

Paramount won the bidding war for Warner Bros. But media analyst Michael Nathanson ’90 says the combined company will face heavy debt and a shrinking cable business—as well as the pitfalls that have doomed previous media mergers.

Bob Rifkin ’89, president of the board of the Belmont Voice, says the nonprofit model for local news has had a palpable impact on his community—and can do the same for your town.