All Insights Articles
Can Holiday Shopping Boycotts Make a Difference?
We asked Yale SOM’s Zoe Chance, an expert on consumer behavior and persuasion, what makes boycotts effective and how companies should respond.
Connecticut Charts a New Course on Affordable Housing
Yale SOM’s Jeffrey Sonnenfeld and co-author Stephen Henriques write that a new comprehensive housing law gives Connecticut towns a clearer, more flexible framework for developing housing growth plans.
A Different Kind of Wedge Issue: What Golf Reveals About Working Across Ideological Lines
How do political differences affect workplace performance? A study of professional golfers, co-authored by Yale SOM’s Balázs Kovács, suggests that working alongside someone of the opposite political orientation may dampen the ability to execute tasks successfully.
An Interactive Tool Helps School Districts Redesign Their Bus Schedules—and Get Kids a Little More Sleep
Yale SOM operations scholar Zhen Lian and her co-authors created an interactive tool that helped San Francisco reach consensus on school schedules, move start times later, and save millions of dollars in transportation costs.
When State Neglect Turns Weather into Revolution
In a new study, Professor Mushfiq Mobarak and co-author Sultan Mehmood analyze newly uncovered satellite imagery of the 1970 Bhola cyclone, and show that the storm affected voting patterns and induced more citizens to take up arms in a guerrilla war that led to the founding of Bangladesh.
How Millions of Simulated Maps Can Help Us Make Electoral Districts That Feel Fair
Part of resolving the political redistricting stalemate, writes Professor Jamie Tucker-Foltz, is creating congressional maps that align with human intuition about fairness.
What Are the Consequences of Resuming Nuclear Testing?
President Donald Trump said recently that he had ordered the return of U.S. nuclear testing, prompting a warning from Russia. We asked Professor Paul Bracken what test explosions could mean.
Renewable Energy Is Easier Than Ever to Build—and Harder to Talk About
Advances in technology and a maturing development ecosystem have made renewable energy more economical, less risky, and increasingly rewarding for landowners, says Reid Buckley ’89, a partner at Orion Renewable Energy Group. But it has also become more politicized.
Are AI Chatbots Changing How We Shop?
What does shopping with an AI assistant change for consumers—and for the sellers and advertisers trying to reach them? We asked Yale SOM economist Jidong Zhou.
How Gambling Is Transforming the Experience of Sports
We asked Professor Nathan Novemsky, who has examined the psychology of gambling in multiple studies, how the ubiquity of betting is changing the way we watch sports.
