Research
When Cash Isn’t an Option, Consumers Lose Out
Paper currency is associated with crime and tax avoidance, but low-income consumers often rely on it. New research from Yale SOM’s David Argente puts a figure on how much those consumers forfeit when governments ban cash payments.
Your Friends Have More Friends Than You—and That’s a Good Thing for Marketers and Public Health Officials
In a new study, Professor Vineet Kumar and his co-authors offer two ways to seed interventions in social networks based on the “friendship paradox.”
Why It’s Harder for Women Founders to Get Venture Capital Funding
A new study co-authored by Yale SOM’s Heather Tookes shows that women are less likely to get funding compared to men with similar entrepreneurial history. One reason is that investors who have experienced a poor outcome from a woman-led startup shy away from other women founders—but benefitting from successes of women founders doesn’t lead them to invest more.
Do Nudges Help Americans Save for Retirement? Not as Much as We Thought.
Two decades ago, Prof. James Choi’s research suggested that automatic enrollment and escalation and could have a sizeable impact on savings. Now he and his co-authors have looked at these programs again and found that under real-world conditions, the effect on savings is much smaller than expected.
When Do Ads Become Too Deceptive?
Yale SOM’s Deborah Small and her co-authors examine how people judge the ethical acceptability of ads for charities, and find that they are much more bothered by artificiality than objectification or exaggeration—a finding with implications for advertisers of all kinds.
Seeing Peer Ratings Pushes Professionals to Align Their Evaluations
New research from Yale SOM’s Tristan Botelho reveals that even savvy professionals tend to defer to the ratings given by their peers who evaluated before them.
Firms Aren’t Living Up to Their Diversity Claims
A new paper co-authored by Professor Edward Watts finds that for many companies, actual diversity efforts bear little resemblance to the claims made in public disclosures. What’s more, funds from socially conscious investors flow more to firms that engage in this “diversity washing.”
A Loan Program Can Help Close the Green-Building Gap
In a new study, Prof. Cameron LaPoint and his co-authors weigh the positives and negatives of a lending program that puts climate resiliency upgrades within reach of financially constrained homeowners.
The Perils of Personalized Pricing
Increasingly, companies have the ability to target each of us with individual prices based on what they think we will pay. A new study co-authored by Yale SOM’s Jidong Zhou investigates whether the result is higher or lower costs for consumers.
Doing What You Love Doesn’t Always Pay for Women
New research from Yale SOM’s Adriana Germano shows how the seemingly gender-neutral advice to “follow your passion” helps explain the gender gap in lucrative STEM fields.
