Behavioral
Can Holiday Shopping Boycotts Make a Difference?
We asked Yale SOM’s Zoe Chance, an expert on consumer behavior and persuasion, what makes boycotts effective and how companies should respond.
Can Improving Farming Productivity Save the Rainforest?
Research by Mushfiq Mobarak suggests that improved crop productivity through electrification pushes Brazilian farmers away from land-intensive cattle grazing.
Why Good Advice Is Often Bad
According to research by Yale SOM’s Jason Dana and Daylian Cain, psychological factors make unbiased advice a more difficult task than it appears at first glance.
Don’t Assume a Fed Action Will Move the Market
Robert Shiller writes that our responses to a rate hike are unpredictable, even when we know in advance that it will happen.
How Should We Decide?
HEC Paris's Itzhak Gilboa on decision science, which draws on both mathematical models and human intuition to create formal frameworks for making effective decisions.
How Do You Market to Millennials?
If millennials haven’t yet reshaped your products and marketing, says Christine Barton of BCG, they will soon.
The Housing Market Still Isn’t Rational
In a New York Times op-ed, Robert J. Shiller explains why the housing market “is far less rational than even the often irrational stock market.”
The Mirage of the Financial Singularity
The financial singularity, a hypothetical state in which powerful computers direct all investment decisions and financial markets become perfect, will never become reality, according to Robert Shiller.
Can Guilt Make You Happy?
Two new studies from Yale SOM’s Ravi Dhar suggest that a touch of guilt can be a powerful tool for marketers.
Inspiring Economic Growth
Robert Shiller proposes government spending that inspires a vision of a better future.
More Public Toilets May Reduce Sexual Assault in South Africa
A new study by researchers at the Yale School of Management and the Yale School of Public Health.
