Behavioral

A study from Yale SOM’s Florian Ederer suggests that when individuals or organizations don’t fully understand how they’re being ranked, they’re likely to work harder for higher ratings.

The best explanation for why prices go up, Yale's Robert Shiller writes, may be that we expect them to—until we don’t.

A new study co-authored by Yale SOM's Michael Kraus shows that deeply ingrained social behaviors play a role in perpetuating economic inequality.

When you’re trying to lose weight, boost your grades, or improve your golf game, is comparing yourself to a top performer discouraging or motivating?

Stephan Gans, chief insights and analytics officer for PepsiCo, makes the case for data and judgment.

When you’re picking out a jacket or a sofa, does it matter in what order you decide on its color, style, and material? New research suggests that the sequence may change how you categorize the object and how you decide to replace it.

When companies automatically enroll employees in retirement plans, the employees save more money for their later years. But the extra savings may exact a pre-retirement toll on their finances.

Conventional wisdom says that uncertainty is bad for markets. But Yale SOM’s Stefano Giglio and his co-authors found that investors are willing to pay a premium to protect themselves only against actual market volatility, not mere uncertainty.

Yale’s Nathan Novemsky explains how to use behavioral research to give better gifts and follow through on New Year’s resolutions.