Behavioral
The Best Leaders Use Intuition
In an excerpt from her new book, Yale SOM’s Emma Seppälä writes that drawing on instinct as well as analysis can help us make better decisions.
Does Taking Photos Make Experiences More Enjoyable?
With the rise of the smartphone, the use of digital photography has exploded—and with it concerns that we are paying more attention to documenting our lives than living them.
How Do We Persuade?
Yale SOM’s Zoë Chance explains how to make the most of our natural ability to influence and persuade others.
Can I Ask You a Question?
We have learned to be skeptical of claims by advertisers. Can a question evade our defenses?
Can Improving Farming Productivity Save the Rainforest?
Research by Mushfiq Mobarak suggests that improved crop productivity through electrification pushes Brazilian farmers away from land-intensive cattle grazing.
Why Good Advice Is Often Bad
According to research by Yale SOM’s Jason Dana and Daylian Cain, psychological factors make unbiased advice a more difficult task than it appears at first glance.
Don’t Assume a Fed Action Will Move the Market
Robert Shiller writes that our responses to a rate hike are unpredictable, even when we know in advance that it will happen.
How Should We Decide?
HEC Paris's Itzhak Gilboa on decision science, which draws on both mathematical models and human intuition to create formal frameworks for making effective decisions.
How Do You Market to Millennials?
If millennials haven’t yet reshaped your products and marketing, says Christine Barton of BCG, they will soon.
Can Guilt Make You Happy?
Two new studies from Yale SOM’s Ravi Dhar suggest that a touch of guilt can be a powerful tool for marketers.
Inspiring Economic Growth
Robert Shiller proposes government spending that inspires a vision of a better future.
