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Behavioral

A Simple Thumbs Up or Down Eliminates Racial Bias in Online Ratings‌‌

Yale SOM’s Tristan Botelho and his co-authors found that the ubiquitous five-star rating system could subtly propagate discrimination. But they also found a surprisingly simple fix: switching to a two-point scale (thumbs up or thumbs down) eliminated subtle racial bias in customer ratings of gig workers.‌‌

An illustration of people wearing glasses in the shape of thumbs up and thumbs down
  • Can behavioral economics improve law?

    Economics has long been used to evaluate the law. But what happens when economics gets things wrong? Law professor Christine Jolls describes the role behavioral economics can play.

  • What are you thinking?

    Decades of economic research have assumed people pursue their goals in a rational manner, discounting the effects of emotion, bias, error, and other irrational forces. Robert Shiller argues that economists need to take a closer look at how people make decisions.

  • What is behavioral?

    A host of studies and academic theories that apply psychological insights to economic behavior have been grouped under the label "behavioral." Is this growing field changing how the economy is studied — and how it functions?

  • How do healthcare consumers make decisions?

    Like consumers of other goods and services, healthcare consumers don’t always make decisions that are in their own best interests. Four experts — a psychologist, an organizational behaviorist, a behavioral economist, and a clinician — discuss the challenges of helping people make healthy choices.

  • A company in good standing?

    Could the market do more to improve ethical performance than professionalization? Professor Jim Baron proposes that voluntary certification of various facets of corporate responsibility could create a market for good behavior.