Consumers are wary of the recommendations made by algorithms. But according to new research co-authored by Yale SOM’s Taly Reich, showing that an algorithm can learn—that it improves over time—helps to resolve this distrust.
Do your loved ones want their presents to be expensive or thoughtful? Do they want to be surprised or to get items from their wish lists? We asked Professor Nathan Novemsky, a psychologist and expert in consumer behavior, to explain some of the common mistakes that gift-givers make.
On this episode of the Health & Veritas podcast, Howard Forman and Harlan Krumholz are joined by physician, sociologist, and thinker Nicholas Christakis to talk about how humans have evolved to form powerful connections. Howie provides updates on concussions among high school athletes and the use of Ivermectin for COVID, and Harlan remembers Dr. Barry Zaret, an important figure in cardiology at Yale and beyond.
A new study co-authored by Yale SOM’s Gal Zauberman finds that apps that track calories with a photo are appealing, but manually logging your meals is actually more effective. The results offer a cautionary tale about giving consumers what they think they want, he says.
Inflation has put consumers in an anxious, angry mood, even as the economic data shows confounding bright spots. We asked Yale SOM’s Ravi Dhar how the perception of rising prices affects buying behavior, and how companies can respond.
Prof. Balázs Kovács and his co-authors found that Grammy winners tend to branch out in new directions afterward—but nominees who don’t win become more creatively cautious.
People’s predictions of long-term home price growth were wildly optimistic in the early 2000s but have become more cautious since the Great Recession, according to a study co-authored by Robert Shiller of Yale SOM.
In a new paper, Tobias Moskowitz of Yale SOM finds that the sports betting market exhibits pricing patterns also seen in the stock market—suggesting that both may be subject to human irrationality.
New research by Professor Taly Reich and two Yale SOM colleagues demonstrates the way in which ambivalence can help encourage action despite the prospect of failure.
New research from Yale SOM’s Tauhid Zaman suggests that starting by establishing common ground makes it possible to make connections and even change some minds.
In a discussion of her new book, Influence is Your Superpower, Yale SOM’s Zoe Chance outlined strategies that make people want to say yes to you.