Behavioral

Americans tend to be overly optimistic about economic equality between white and black citizens, according to a new study by Yale researchers.

Seniors picking prescription plans through Medicare Part D often aren’t choosing the plans that offer the best value.

Yale's Nicholas A. Christakis on how ideas and behaviors spread through networks, and how leaders can shape networks to make their organizations happier and more effective.

With the rise of the smartphone, the use of digital photography has exploded—and with it concerns that we are paying more attention to documenting our lives than living them.

Yale SOM’s Zoë Chance explains how to make the most of our natural ability to influence and persuade others.

We have learned to be skeptical of claims by advertisers. Can a question evade our defenses?

Research by Mushfiq Mobarak suggests that improved crop productivity through electrification pushes Brazilian farmers away from land-intensive cattle grazing.

According to research by Yale SOM’s Jason Dana and Daylian Cain, psychological factors make unbiased advice a more difficult task than it appears at first glance.

Robert Shiller writes that our responses to a rate hike are unpredictable, even when we know in advance that it will happen.

HEC Paris's Itzhak Gilboa on decision science, which draws on both mathematical models and human intuition to create formal frameworks for making effective decisions.