New research co-authored by Yale SOM’s Taly Reich looks at how we perceive collaborations of different sizes, and what those perceptions mean for how companies describe the creation of their products.
The luxury shoe brand Stuart Weitzman is a now a corporate sibling to Coach, but it retains the DNA of its founder. Yale Insights talked to Weitzman about the connection a brand can make with customers and the moment he turned the spotlight on shoes.
To convert its Prime customers into Whole Foods shoppers, Amazon is cutting prices at the stores and offering discounts to Prime members. Yale SOM’s Soheil Ghili explains the company’s strategy.
Even iconic brands have to be willing to change. Kellogg’s chief growth officer, Clive Sirkin, explains how the company adapts to shifting technology, markets, and consumer expectations.
