To cut down on plastics pollution, says Matt Kopac ’09, sustainable business and innovation manager at Burt’s Bees, we need a fundamentally different approach to sustainability.
- New research co-authored by Yale SOM’s Taly Reich looks at how we perceive collaborations of different sizes, and what those perceptions mean for how companies describe the creation of their products.
- The luxury shoe brand Stuart Weitzman is a now a corporate sibling to Coach, but it retains the DNA of its founder. Yale Insights talked to Weitzman about the connection a brand can make with customers and the moment he turned the spotlight on shoes.
- To convert its Prime customers into Whole Foods shoppers, Amazon is cutting prices at the stores and offering discounts to Prime members. Yale SOM’s Soheil Ghili explains the company’s strategy.
- Even iconic brands have to be willing to change. Kellogg’s chief growth officer, Clive Sirkin, explains how the company adapts to shifting technology, markets, and consumer expectations.