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Data

For Companies Eyeing AI, the Question Is ‘When, Not If’

Generative AI may well be transformative, but firms will need to make judgments on whether the costs, challenges, and risks of being a first mover makes sense.

A graphic of a computer assembling a document with its arms
  • Data from Twitter Can Predict a Crypto Coin’s Ascent

    Cryptocurrencies are notoriously volatile. But listening carefully to social media chatter can help identify winning short-term investments in crypto, according to a study from Yale SOM’s Tauhid Zaman and Khizar Qureshi.

    Cryptocurrency coins surfing high waves
  • Can AI Make Economic Predictions by Reading the Newspaper? 

    In a new study, a team led by Yale SOM researchers devised a way to distill the text of the Wall Street Journal into numerical indicators, which could help policymakers predict how the business cycle will unfold over the coming months and years.

    An illustration of a robot reading the Wall Street Journal
  • Is Elon Musk Right about the Bot Problem on Twitter?

    Elon Musk’s attempt to buy Twitter has turned into a battle over the prevalence of bot accounts on the platform. We asked Prof. Tauhid Zaman, who has studied the impact of bots, how much they skew the experience of Twitter users.

    Illustration of Twitter bots
  • Study: An Abundance of Media Fuels Polarization

    Yale SOM’s Vahideh Manshadi and her co-authors built a model showing that faced with a flood of information, an individual tends to take in material that reinforces their existing beliefs.

    An illustration of hundreds of TV screens
  • To Shift Opinions in Online Conversations, Start by Building Trust

    New research from Yale SOM’s Tauhid Zaman suggests that starting by establishing common ground makes it possible to make connections and even change some minds.

    An illustration of twitter-style birds arguing
  • Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact

    A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.

    An illustration of a bald man looking at an ad for a hair growth product that includes a version of himself with hair
  • The American Jewish Community Will Look Different in 50 Years

    A new study by Yale SOM’s Edieal Pinker finds that in the coming decades, the more liberal Reform and Conservative denominations will shrink and the number of Jews identifying as Orthodox will grow.

    Temple Emanu-El, New York City's oldest Reform congregation.
  • Create Trust Online by Pairing User Control and Data Security

    In a new study, Yale SOM’s K. Sudhir and his co-author examine the impact of the EU’s General Data Protection Regulation (GDPR). They find that strict privacy rights paired with strong data security mandates create an atmosphere of trust that makes data sharing more beneficial for both firms and their customers.

    A man sitting at a computer, with a large eye on the computer screen, a phone, and a tablet
  • Mapping Our Social Worlds

    Prof. Marissa King’s interdisciplinary approach to network science has produced new insights into how people interact and ideas spread. Her new book, Social Chemistry, explains how an understanding of social networks can help solve issues faced every day by individuals, organizations, and societies.

    Marissa King teaching in a classroom
  • What Separates the Ideas that Endure from Those That Fade?

    For a study of the evolution of management concepts, Prof. Balázs Kovács and his co-author tracked keywords in 90 years of Harvard Business Review articles. Their conclusion: concepts get an initial boost from being similar to popular ideas, but need to distinguish themselves to last.

    A vintage photo of a horse race