Generative AI may well be transformative, but firms will need to make judgments on whether the costs, challenges, and risks of being a first mover makes sense.
Cryptocurrencies are notoriously volatile. But listening carefully to social media chatter can help identify winning short-term investments in crypto, according to a study from Yale SOM’s Tauhid Zaman and Khizar Qureshi.
In a new study, a team led by Yale SOM researchers devised a way to distill the text of the Wall Street Journal into numerical indicators, which could help policymakers predict how the business cycle will unfold over the coming months and years.
Elon Musk’s attempt to buy Twitter has turned into a battle over the prevalence of bot accounts on the platform. We asked Prof. Tauhid Zaman, who has studied the impact of bots, how much they skew the experience of Twitter users.
Yale SOM’s Vahideh Manshadi and her co-authors built a model showing that faced with a flood of information, an individual tends to take in material that reinforces their existing beliefs.
New research from Yale SOM’s Tauhid Zaman suggests that starting by establishing common ground makes it possible to make connections and even change some minds.
A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.
A new study by Yale SOM’s Edieal Pinker finds that in the coming decades, the more liberal Reform and Conservative denominations will shrink and the number of Jews identifying as Orthodox will grow.
In a new study, Yale SOM’s K. Sudhir and his co-author examine the impact of the EU’s General Data Protection Regulation (GDPR). They find that strict privacy rights paired with strong data security mandates create an atmosphere of trust that makes data sharing more beneficial for both firms and their customers.
Prof. Marissa King’s interdisciplinary approach to network science has produced new insights into how people interact and ideas spread. Her new book, Social Chemistry, explains how an understanding of social networks can help solve issues faced every day by individuals, organizations, and societies.
For a study of the evolution of management concepts, Prof. Balázs Kovács and his co-author tracked keywords in 90 years of Harvard Business Review articles. Their conclusion: concepts get an initial boost from being similar to popular ideas, but need to distinguish themselves to last.