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Create Trust Online by Pairing User Control and Data Security

In a new study, Yale SOM’s K. Sudhir and his co-author examine the impact of the EU’s General Data Protection Regulation (GDPR). They find that strict privacy rights paired with strong data security mandates create an atmosphere of trust that makes data sharing more beneficial for both firms and their customers.

A man sitting at a computer, with a large eye on the computer screen, a phone, and a tablet