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Behavioral

How Gambling Is Transforming the Experience of Sports

We asked Professor Nathan Novemsky, who has examined the psychology of gambling in multiple studies, how the ubiquity of betting is changing the way we watch sports.

Fans at a baseball game with a FanDuel ad on the fence in front of them
  • Study Finally Reveals How Many Cooks It Takes to Spoil the Broth 

    New research co-authored by Yale SOM’s Taly Reich looks at how we perceive collaborations of different sizes, and what those perceptions mean for how companies describe the creation of their products.

    Chefs cooking together
  • To Improve the Accuracy of Prediction Markets, Just Ask

    In theory, prediction markets give the most accurate possible forecasts because they incorporate all available information. But a study by Yale SOM’s Jason Dana and his co-authors showed that in some cases, forecasts can be improved by simply asking people what they think will happen.

    A crowd of people on the street with percentages indicating their opinions.
  • Can the Occasional ‘Nudge’ Make You Better at Your Job? 

    At Google, Laszlo Bock ’99 applied data analytics to human resources questions that have long been answered with hunches. His company Humu is now extending that approach for other organizations by providing AI-generated prompts to their employees.

    A woman at a desk being nudged by a falling acorn
  • How to Turn Your Mistakes into an Advantage

    People and companies alike often try to hide their mistakes from public view. New research by Yale SOM’s Taly Reich reveals that sometimes you’re better off owning your gaffes.

    A photo of a coffee spill turned into a drawing
  • The Illusion of Multitasking Improves Performance on Simple Tasks

    Multitasking is inefficient—but we feel like we’re getting so much done. In a series of experiments, Yale SOM’s Gal Zauberman harnessed this mistaken impression.

    An illustration of a woman multitasking
  • Study Explores What Investors Are Really Thinking

    Academic theories explaining which factors affect individual investment decisions abound, but few studies have involved asking people about the issue directly.

    Illustration of a thought bubble containing stock market listings
  • What Riddles Teach Us about the Human Mind

    Yale SOM’s Shane Frederick and his co-authors investigated why certain riddles can confound us. They found that these “stumpers” expose mental models that blind us to possible answers.

    Drawing of head with labyrinth inside
  • Research-Based Tips for a Better New Year

    What does the data say about making the most of 2019? We asked Yale SOM faculty to share self-improvement tips based on their research.

    Wellness tips on stickies
  • How Can You Make Incentives More Effective? Make Them Opaque. 

    A study from Yale SOM’s Florian Ederer suggests that when individuals or organizations don’t fully understand how they’re being ranked, they’re likely to work harder for higher ratings.

    An illustration of a "black box" incentive system
  • The Housing Boom Is Already Gigantic. How Long Can It Last?

    The best explanation for why prices go up, Yale's Robert Shiller writes, may be that we expect them to—until we don’t.

    A housing development in San Jose, California, one of the fastest-growing housing markets in the United States.