Behavioral

We asked Yale SOM’s Robert Shiller, whose latest book is 'Narrative Economics,' to tell us what collective stories are forming around the pandemic and what they might mean for our economic future.

Nobel Prize-winning Yale economist Robert Shiller examines how the stories we tell about our lives and our society can spread from person to person, changing shared perceptions of events and shaping economic behavior.

We asked Yale SOM’s Nathan Novemsky, an expert in the psychology of judgment and decision-making, for his thoughts on how consumers are behaving during the COVID-19 pandemic and how they’re likely to view companies’ actions in the aftermath.

A new study co-authored by Yale SOM’s Florian Ederer explores how the trust we place in one another is affected by our ability to communicate and by the passage of time.

We asked Nathan Novemsky, a social psychologist and a professor of marketing at Yale SOM, what the research says about avoiding tension and creating positive memories.

Yale SOM’s Taly Reich has conducted a series of studies exploring the surprising value of mistakes. In her latest paper, she and her co-author show that shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake.

Foodies, employees, and art lovers all prize authenticity—but each means something a little different when they say that something or someone is authentic.

New research by Yale SOM’s Michael Kraus shows that people can accurately assess a stranger’s socioeconomic position based on brief speech patterns and that these snap perceptions influence hiring managers in ways that favor job applicants from higher social classes.