Behavioral
CEOs Invest Less in Corporate Social Responsibility When Their Own Money Is At Stake
A study co-authored by Yale SOM’s Kelly Shue finds that when CEOs have a larger financial stake in their companies, or when they face stronger shareholder oversight, they cut back spending on corporate social responsibility efforts.
New Study Shows that Trust Can Last
A new study co-authored by Yale SOM’s Florian Ederer explores how the trust we place in one another is affected by our ability to communicate and by the passage of time.
How Not to Hate the Holidays
We asked Nathan Novemsky, a social psychologist and a professor of marketing at Yale SOM, what the research says about avoiding tension and creating positive memories.
Admitting a Purchase Mistake Makes Online Reviews More Persuasive
Yale SOM’s Taly Reich has conducted a series of studies exploring the surprising value of mistakes. In her latest paper, she and her co-author show that shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake.
We’re Not Sure What Authenticity Is, But We Know We Like It
Foodies, employees, and art lovers all prize authenticity—but each means something a little different when they say that something or someone is authentic.
What We Talk about When We Talk about Stock Market Crashes
Yale SOM’s Robert Shiller examines how the stock market rise of the 1920s, the crash of 1929, and the Great Depression that followed came to be seen as a tale of recklessness and divine punishment.
A Few Seconds of Speech Sparks Class Bias in Hiring
New research by Yale SOM’s Michael Kraus shows that people can accurately assess a stranger’s socioeconomic position based on brief speech patterns and that these snap perceptions influence hiring managers in ways that favor job applicants from higher social classes.
When Prompting People to Make a Choice, the Consequence of Not Choosing Matters
In a new study, Yale SOM’s James Choi and his colleagues found that the implicit default—what happens if people don't make a choice—affects whether they make a choice at all.
Three Questions: Prof. Gal Zauberman on the Psychology of Taking Vacation Photos
In his research, Yale SOM’s Gal Zauberman has explored how taking photos affects an experience. We asked him whether documenting our summer adventures can actually improve them.
Study Finally Reveals How Many Cooks It Takes to Spoil the Broth
New research co-authored by Yale SOM’s Taly Reich looks at how we perceive collaborations of different sizes, and what those perceptions mean for how companies describe the creation of their products.
To Improve the Accuracy of Prediction Markets, Just Ask
In theory, prediction markets give the most accurate possible forecasts because they incorporate all available information. But a study by Yale SOM’s Jason Dana and his co-authors showed that in some cases, forecasts can be improved by simply asking people what they think will happen.
