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Behavioral

Can ChatGPT Accelerate Social Science Research? 

Yale SOM’s Balázs Kovács and his co-authors spent years designing a computer-based method to measure “typicality.” In a new study, they found that ChatGPT could duplicate their results at a fraction of the cost.

An illustration of researchers watching a robot write on a blackboard
  • A Man and a Woman Walk into a Bar: How Gender Changes the Perception of a Bad Joke

    Yale SOM’s Taly Reich has found one situation in which women, rather than men, are more likely to get the benefit of the doubt: when they tell jokes that fall flat.

    An illustration of a woman wearing novelty glasses telling a joke while her male companion looks at his watch
  • Could Be Worse: When You See Others Losing More, You’re More Likely to Take Risks

    What induces people to take greater risks in certain situations—such as sitting at the blackjack table in a glitzy casino? A new study from Yale SOM’s Nathan Novemsky and Guy Voiche reveals that we experience losses as less painful when we see examples of bigger losses.

    Sean Connery (left) as James Bond in a casino scene from the 1965 film Thunderball.
  • Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact

    A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.

    An illustration of a bald man looking at an ad for a hair growth product that includes a version of himself with hair
  • What Separates the Ideas that Endure from Those That Fade?

    For a study of the evolution of management concepts, Prof. Balázs Kovács and his co-author tracked keywords in 90 years of Harvard Business Review articles. Their conclusion: concepts get an initial boost from being similar to popular ideas, but need to distinguish themselves to last.

    A vintage photo of a horse race
  • A Key Factor in Well-Being: Others’ Apparent Wealth

    Money may not lead to happiness, but according to a new study co-authored by Yale SOM’s Michael Kraus, our perceived wealth and status relative to others does affect how happy we are.

    Two goldfish in separate bowls, one empty and one with toys and decorations
  • Advice for a Better 2021—According to the Research

    We asked faculty with expertise in psychology, entrepreneurship, healthcare, economics, and more for their best ideas to bring the lessons of the last year to the next.

    A crocus growing out of snow
  • For Holiday Cheer, Switch Off Zoom and Pick Up the Phone

    After an extraordinarily difficult year, we are all looking for respite from the isolation and uncertainty of pandemic life. We asked Marissa King, who studies personal and team dynamics, to share some quick tips for making this year’s holiday season a little brighter.

    A rotary phone on a table
  • No Matter What We Earn, We Believe Our Richer Neighbors Have More to Give

    According to a new study co-authored by Yale SOM’s Gal Zauberman, people of a wide range of income levels believe that they are giving what they should to charity—but that even richer people have more spare income and a greater obligation to give.

    An illustration showing progressively richer neighbors, each pointing to the next
  • How to Keep Your Sense of Purpose While Working Remotely

    Yale SOM’s Amy Wrzesniewski, an expert in how people find meaning in their jobs, says that working remotely can diminish our sense of community and structure—and offers suggestions for staying anchored.

    A cat sitting next to a laptop on a sofa
  • Rational Order from ‘Irrational’ Actions

    Prof. Shyam Sunder outlines a strain of research, drawing on complexity theory, that suggests that outcomes of a social system can be rational even if its individual participants are not rational.

    A crowd of people.