All Insights Articles

Leading architect and dean of the Yale School of Architecture Robert A. M. Stern argues that much of the action in global architecture has shifted to Asia and the Middle East. He outlines the challenges of designing large-scale buildings and doing business across cultures.

Shareholders own the corporation, so managers should maximize returns for shareholders, right? Corporate law expert Lynn Stout says that there are problems with this argument, starting with the fact that legally shareholders don't own a corporation. On top of that, she says, prioritization of shareholder value harms returns in the long run.

Dr. Howard Forman, Professor of Diagnostic Radiology and director of the MBA for Executives: Leadership in Healthcare Program, explains how the Affordable Care Act is expected to affect overall healthcare spending, as well as state and federal budgets. He also discusses the reality behind some of its most controversial provisions.

Private equity experts and investors in India describe a unique developing market where even with bountiful capital and few opportunities for anything but minority shares the sector is profitable and a key to harnessing the country's tremendous entrepreneurial energy.

Discussion at the Yale CEO Caucus focused on global hot spots and their likely effects on the business environment in the next year.

A recent online discussion with three experienced private equity professionals provided a survey of the industry’s development over the last decade, as well as advice for those interested in moving into the field. The participants were Peter M. Schulte ’83, Dan O’Connell ’80, and Sally Rocker ’81. The discussion was moderated by Andrew Metrick, Yale SOM Deputy Dean for Faculty Development & Michael H. Jordan Professor of Finance and Management.

Companies are competing almost as hard as the athletes during the 2012 London Olympic Games. What does it take to be the best in branding?

A country runs out of drinkable water. What's its next move? And how will its actions affect neighboring countries? The national security community has developed data, expertise, and plans for responding to threats caused by environmental problems.

The 2012 Summer Olympic Games start in four months. As athletes around the world train for the biggest moment of their lives, marketers are also preparing for a huge opportunity—a chance to get the whole world's attention. Antonio Lucio, CMO of Visa, describes how his company leverages major global events like the Olympics.

In its early days Google didn’t have a marketing team. Now with many brands to support, the company has brought its data-driven approach to its relationship with users and advertisers. Qn magazine spoke with Claire Hughes Johnson, VP of new products, media, and platforms, about the role of marketing in launching new products.