Skip to main content

Economics

The Perils of Personalized Pricing

Increasingly, companies have the ability to target each of us with individual prices based on what they think we will pay. A new study co-authored by Yale SOM’s Jidong Zhou investigates whether the result is higher or lower costs for consumers.

An illustration of four people with TVs in shopping carts, all with different prices
  • Is Dynamic Airline Pricing Costing Us?

    Prices for airline tickets rise and fall depending on demand. Yale SOM’s Aniko Öry and Kevin Williams investigated whether such pricing makes airlines and customers better off.

    An illustration of airplanes with algorithms in their wake
  • R&D Investment Can Have Multiplier Effects—If It’s Made in the Right Industries 

    A new study co-authored by Prof. Song Ma finds that allocating research funding to certain scientific fields can have long-term ripple effects across sectors and countries.

    An illustration of an integrated circuit with plants growing out of it.
  • The End of Noncompete Agreements May Be Near

    Earlier this month, the Federal Trade Commission unveiled a proposal that would block companies from limiting their employees’ ability to work for a rival through noncompete agreements. We asked Yale SOM’s Fiona Scott Morton about the ban’s potential impact on wages, innovation, and the economy as a whole.

    A drawing of a bird escaping a cage
  • Will the Fed Keep Raising Rates?

    We asked Prof. William English, a former Fed official, to interpret the announcements at the Federal Open Market Committee’s monthly meeting last week.

    Federal Reserve Board chairman Jerome Powell answering questions at a news conference.
  • Can the Inflation Reduction Act Bring Down Drug Prices?

    We asked Prof. Fiona Scott Morton, an expert on competition in the healthcare industry, whether the new legislation will make a difference—and what it will take to get drug prices under control.

    An elderly customer at a pharmacy window
  • Do Homebuyers’ Expectations Align with Reality?

    People’s predictions of long-term home price growth were wildly optimistic in the early 2000s but have become more cautious since the Great Recession, according to a study co-authored by Robert Shiller of Yale SOM.

    People viewing a home for sale
  • Why Making Banking Data Portable Isn’t Always Good for Borrowers

    In theory, rules requiring banks to share consumer data with third parties increase competition and help consumers. In practice, it’s not so simple, according to a new study co-authored by Yale SOM’s Jidong Zhou.

    An illustration of banks connected with cables
  • The Rise of the Mutual Fund Is Reducing Corporate Competition and Hurting Consumers

    Mutual funds have become large shareholders in most public U.S. firms. The resulting overlaps in ownership are boosting corporate profits but harming consumers, according to a new study co-authored by Florian Ederer of Yale SOM.

    A balloon tethered to the ground with sandbags labeled with the names of mutual fund companies
  • Real-Time Placement Odds Can Smooth the School Choice Process

    Some families going through the school placement process overestimate their chances of getting into their top choices, and fail to match at any school as a result. Warnings about the placement odds at top schools can dramatically reduce non-placements.

    Kindergarteners lined up on the first day of school
  • Multinationals Can Have a Positive Local Impact—If They Face Enough Competition for Labor

    The United Fruit Company had a reputation for manipulating governments and exploiting workers in Latin America. But Yale SOM’s Diana Van Patten found that in some areas, competition for workers led it to invest in local infrastructure, with long-lasting positive impacts.

    Bananas being loaded onto the United Fruit Company's Northern Railway in Costa Rica, circa 1915.