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Can Reflection Dislodge a Faulty Intuition?

Sometimes our gut is right. But a new study co-authored by Yale SOM’s Shane Frederick shows that when it’s not, the erroneous intuition can be difficult to overrid.

An illustration of two women looking at a bat and ball, one with a lightbulb over her head and the other reflecting carefully on math
  • What was Polaroid thinking?

    Polaroid went from ubiquity to obsolescence as digital photography replaced the print. But as early as the 1960s, Polaroid had been doing research into digital imaging. Did mistaken assumptions keep the company from making the transition to the digital world?

  • Is risk rational?

    Misunderstanding of risk was a major factor in the subprime crisis and ensuing recession. Andrew Lo argues that one has to look at both logical and emotional parts of the brain to grasp how people respond to financial risk.

  • Do you need a nudge?

    Richard Thaler outlines how principles from behavioral economics can help policymakers and managers achieve better outcomes.

  • Does money change your thinking?

    You encounter it every day. You might count it or spend it or wish you had more of it. But can just thinking about money affect your behavior?

  • Are we good at making choices?

    Do the choices we make as consumers serve our economic interests? Do they even reflect our real preferences? Three Yale scholars discuss research — their own and others' — that sheds light on these questions.

  • Can behavioral economics improve law?

    Economics has long been used to evaluate the law. But what happens when economics gets things wrong? Law professor Christine Jolls describes the role behavioral economics can play.

  • What are you thinking?

    Decades of economic research have assumed people pursue their goals in a rational manner, discounting the effects of emotion, bias, error, and other irrational forces. Robert Shiller argues that economists need to take a closer look at how people make decisions.

  • What is behavioral?

    A host of studies and academic theories that apply psychological insights to economic behavior have been grouped under the label "behavioral." Is this growing field changing how the economy is studied — and how it functions?

  • How do healthcare consumers make decisions?

    Like consumers of other goods and services, healthcare consumers don’t always make decisions that are in their own best interests. Four experts — a psychologist, an organizational behaviorist, a behavioral economist, and a clinician — discuss the challenges of helping people make healthy choices.

  • A company in good standing?

    Could the market do more to improve ethical performance than professionalization? Professor Jim Baron proposes that voluntary certification of various facets of corporate responsibility could create a market for good behavior.