Arts/Media
What the Paramount-Warner Bros. Merger Means for Streaming
Paramount won the bidding war for Warner Bros. But media analyst Michael Nathanson ’90 says the combined company will face heavy debt and a shrinking cable business—as well as the pitfalls that have doomed previous media mergers.
How the Streaming Wars Will Alter the Media Landscape
The scramble for subscribers has been a boon for consumers. But changes are coming as investors demand returns. We talked to analyst Michael Nathanson ’90 about what will be left when the dust settles.
Study: An Abundance of Media Fuels Polarization
Yale SOM’s Vahideh Manshadi and her co-authors built a model showing that faced with a flood of information, an individual tends to take in material that reinforces their existing beliefs.
Without a Local Newspaper, Americans Pay Less Attention to Local Politics
Prof. Michael Sinkinson and his co-authors look back at when television, not the internet, was the new technology chipping away at newspaper circulation. They find that when readership diminished, engagement with local politics did too.
The Art World in the Age of COVID
COVID created a crisis for the art world when museums, galleries, and art fairs were closed down. Is there reason for hope about what will emerge after the pandemic ends?
The Borderlessness of Tech-Driven Media
Dayo Olopade ’15, a lead for film and television partnerships at Google, discusses the global disruption of production, distribution, and consumption of media around the world.
What’s the Future of Television?
With traditional TV losing viewers to streaming services, the industry is still figuring out what its new economic model will look like.
Can Korea Turn Itself into a Global Pop Juggernaut?
Two decades ago, with the aim of diversifying its economy, Korea set its sights on supplying pop culture to the world.
Can Newspapers Be a Growth Business?
In the digital age, newspapers remain an important source of on-the-ground reporting and in-depth journalism, but the advertising revenue that once supported those expensive endeavors is disappearing. Some newspapers are closing down or scaling back; others seek to reinvent themselves and their business models. Jack Griffin ’88, CEO of Tribune Publishing, which publishes 10 major newspapers, talks about how he’s positioning his company.
How Do You Market a TV Phenomenon?
Starting in the late 1990s, a series of television shows with a novelistic sweep, many of them produced by cable channels, have redefined the medium; at the same time, technology has given audience members new ways to engage with each other and their favorite shows. As AMC’s executive vice president of marketing, Linda Schupack '92 has had the job of selling two of the biggest hits of TV’s second golden age: Mad Men and Breaking Bad. She talked to Yale Insights about creating great marketing for great stories.
What is Nollywood?
Nigeria’s film industry, often called Nollywood, produced 1,687 feature films in 2007. That’s more movies than were made in India and the United States combined. In a country that has suffered from decades of corruption and a failure to translate significant oil wealth into a higher standard of living for the majority of people, this homegrown enterprise has brought Nigeria a new sort of attention in recent years.
