Arts/Media
The Long—Really Long—Buildup
More than 30 years ago, Jeffrey Rudolph ’78 developed a master plan to build the California Science Center into a center of science, learning, and discovery. He’s still working away on it.
Selling Art in an Age of Disruption
Ariel Hudes ’18 is vice president for strategic projects and operations at Pace Gallery and the head of Pace Verso, which helps the gallery’s artists incorporate technology into their work. We talked to her about the evolving business of art and how artists are using AI tools to execute projects that wouldn’t otherwise be possible.
Creating the Bilbao Effect
The startling success of the Guggenheim Bilbao, which launched in 1997, spawned a new term: “the Bilbao Effect,” as shorthand for the impact a cultural institution can have on the surrounding city. Thomas Krens ’84, Gail Harrity ’82, and others who were present at the inception look back on how industry, marketing, government, art, and architecture came together to make history.
Video: Making the Music Happen
Sam Linden ’19 describes how he built the skills for a career at the intersection of business and the arts.
Museum and Community: Constructing Change
Under the leadership of executive director Zoe Kahr ’06, the Memphis Art Museum is moving into a striking new building under a new name, aiming to use art to help catalyze economic growth and civic energy in the city’s downtown.
Beauty, Power, Art, and Finance
Art, money, and power twist together in complex ways, in a dynamic that may be older than humans. In his research, Yale SOM’s William Goetzmann traces the social meaning of art and money and the ways they set pecking orders, create art superstars, and blow up into senseless bubbles.
Museum and Community: Building on What’s Beloved
Generations of kids have grown up at Durham’s Museum of Life and Science. CEO Carrie Heinonen ’97 is working to expand the museum’s reach by connecting with underserved communities and positioning the institution as a starting point for the region’s STEM workforce pipeline.
Museum and Community: Connecting with a Diverse City
The Museum of Fine Arts, Houston is one of the largest museums in the United States; it is also a local institution in the second-most-diverse large city in the country. Bradley Bailey ’10, the museum’s curator of Asian art, explains how the museum collaborates with immigrant communities to expand the understanding of Asian art.
- Collection No. 10
The Business Behind the Arts
Every cultural institution has a mission that goes beyond the bottom line—enriching a community, preserving human achievement, delivering joy. But that mission also depends on business considerations—assembling financial and human capital, connecting with customers, considering long-term sustainability. We talked with leaders in the arts about the large and small strategic choices that their institutions must make to survive and succeed.
When People Turn On the TV, Are They Actually Watching?
A study of baseball telecasts co-authored by Yale SOM’s Kosuke Uetake suggests that relatively few viewers actively look at the screen. Viewers perk up during suspenseful moments, suggesting that changes to advertising or even the structure of baseball games could make ads more effective.
Do Oscar Wins Pay Off?
We asked Prof. Abraham Ravid, who studies the economics of the film business, to break down the financial stakes of Hollywood’s biggest night.
