Arts/Media
Streaming Seeks a Path to Profitability
Only Netflix and Disney turn a profit from streaming. Media analyst Michael Nathanson ’90 says that streamers are turning to bundles, ads, and password crackdowns to survive the disruption and consolidation hitting the industry.
Can Korea Turn Itself into a Global Pop Juggernaut?
Two decades ago, with the aim of diversifying its economy, Korea set its sights on supplying pop culture to the world.
Can Newspapers Be a Growth Business?
In the digital age, newspapers remain an important source of on-the-ground reporting and in-depth journalism, but the advertising revenue that once supported those expensive endeavors is disappearing. Some newspapers are closing down or scaling back; others seek to reinvent themselves and their business models. Jack Griffin ’88, CEO of Tribune Publishing, which publishes 10 major newspapers, talks about how he’s positioning his company.
How Do You Market a TV Phenomenon?
Starting in the late 1990s, a series of television shows with a novelistic sweep, many of them produced by cable channels, have redefined the medium; at the same time, technology has given audience members new ways to engage with each other and their favorite shows. As AMC’s executive vice president of marketing, Linda Schupack '92 has had the job of selling two of the biggest hits of TV’s second golden age: Mad Men and Breaking Bad. She talked to Yale Insights about creating great marketing for great stories.
What is Nollywood?
Nigeria’s film industry, often called Nollywood, produced 1,687 feature films in 2007. That’s more movies than were made in India and the United States combined. In a country that has suffered from decades of corruption and a failure to translate significant oil wealth into a higher standard of living for the majority of people, this homegrown enterprise has brought Nigeria a new sort of attention in recent years.