Arts/Media
The Problems with the Paramount–Warner Merger
Yale SOM’s Jeffrey Sonnenfeld, governance expert Nell Minow, and co-author Stephen Henriques argue that the proposed combination would illegally concentrate power in Hollywood, weaken labor markets, and carry mounting financial risks, even if it ultimately closes.
How Do You Market a TV Phenomenon?
Starting in the late 1990s, a series of television shows with a novelistic sweep, many of them produced by cable channels, have redefined the medium; at the same time, technology has given audience members new ways to engage with each other and their favorite shows. As AMC’s executive vice president of marketing, Linda Schupack '92 has had the job of selling two of the biggest hits of TV’s second golden age: Mad Men and Breaking Bad. She talked to Yale Insights about creating great marketing for great stories.
What is Nollywood?
Nigeria’s film industry, often called Nollywood, produced 1,687 feature films in 2007. That’s more movies than were made in India and the United States combined. In a country that has suffered from decades of corruption and a failure to translate significant oil wealth into a higher standard of living for the majority of people, this homegrown enterprise has brought Nigeria a new sort of attention in recent years.