Research
Admitting a Purchase Mistake Makes Online Reviews More Persuasive
Yale SOM’s Taly Reich has conducted a series of studies exploring the surprising value of mistakes. In her latest paper, she and her co-author show that shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake.
What’s the Right Price?
A new study co-authored by Yale SOM’s Kevin Williams suggests that the zone pricing employed by home improvement chains benefits some consumers at the expense of others—and costs one of the two giants potential profits.
How Machine Learning Can Find Extremists on Social Media
Yale SOM's Tauhid Zaman investigated how artificial intelligence could assist efforts to detect and suspend extremist accounts, before they are used to recruit members and spread propaganda.
Under Competitive Pressure, Nursing Homes Appear to Game Rating System
Research co-authored by Yale SOM’s Amandine Ody-Brasier suggests that ratings based on self-reporting may be unreliable, and offers a solution: hide the thresholds for jumping to higher ratings.
We’re Not Sure What Authenticity Is, But We Know We Like It
Foodies, employees, and art lovers all prize authenticity—but each means something a little different when they say that something or someone is authentic.
Researchers Propose New Method to Hedge against the Risk of Climate Disaster
Markets could be a huge part of mitigating climate risk. A proposal from Yale finance faculty seeks to make that a reality.
A Few Seconds of Speech Sparks Class Bias in Hiring
New research by Yale SOM’s Michael Kraus shows that people can accurately assess a stranger’s socioeconomic position based on brief speech patterns and that these snap perceptions influence hiring managers in ways that favor job applicants from higher social classes.
To Prevent Financial Crises, Regulate Short-Term Debt
Yale SOM’s Gary Gorton argues that financial crises happen because short-term lending, while essential to the economy, is also vulnerable to panic when parties lose confidence in each other. In a new paper, Gorton proposes a method of regulating short-term debt and preventing future crises.
When the School Mascot Is a Native American Stereotype
Researchers led by Yale SOM’s Michael Kraus and psychology doctoral student Xanni Brown found that a university community’s acceptance of a racist symbol affects students’ sense of belonging and may decrease willingness to donate in the future.
A Decision Analysis Approach Points to Better Diagnosis of Prostate Cancer
A new study led by Yale SOM’s Arthur J. Swersey, using decision analysis techniques, finds that increasing the number of biopsy needles and using probability modeling to analyze the results can help prevent unnecessary treatment while identifying dangerous cancers.
