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All Insights Articles

  • Three Questions: Prof. Jacob Thomas on Tesla’s Bid to Go Private

    We asked Yale SOM’s Jacob Thomas, an expert on stock prices and company valuation, about the prospects for Elon Musk’s plan.

  • Departing PepsiCo CEO Indra Nooyi Did It Her Way

    Yale SOM’s Jeffrey Sonnenfeld writes that Nooyi brought a rare combination of intelligence, toughness, and vision to the job.

    Indra Nooyi
  • Does Data Mean Insight?

    Stephan Gans, chief insights and analytics officer for PepsiCo, makes the case for data and judgment.

    bottling plant
  • How Do You Change a Successful Company?

    Ursula Burns, former CEO of Xerox, talks with Yale Insights about how a company can build its legacy by transforming its identity.

    Xerox Machine
  • The Real Problem for Mark Zuckerberg Is Mark Zuckerberg

    Since Facebook's stock structure guarantees CEO Mark Zuckerberg control, Yale SOM’s Jeffrey Sonnenfeld writes, its only hope is some brutally honest feedback from his star-studded board.

    Mark Zuckerberg at Facebook's 2008 F8 conference
  • How Can Philanthropy Do More Good?

    Aaron Dorfman of the National Committee for Responsive Philanthropy argues that foundations need to re-think their strategies and tactics.

  • Five Lessons From A Rash Of Untimely CEO Departures

    More than a dozen prominent CEOs have ushered out of the executive suite in recent weeks. Yale SOM's Jeffrey Sonnenfeld writes that their sudden departures offer lessons on how to survive—or at least make a graceful exit.

    An empty office
  • Is Videoconferencing Still the Future?

    The age of the video call has arrived, just as science fiction predicted. Scott Wharton ’95, who leads video collaboration at Logitech, talks about the potential of videoconferencing and the steps needed to make it ubiquitous.

    Punch magazine's 1879 imagining of the hypothetical "telephonoscope."
  • Women Leaders Ascend in the Aerospace and Defense Industry

    When Kathy Warden was named CEO of Northrop Grumman this week, she became the third woman CEO among the top five aerospace and defense contractors. Yale SOM’s Jeffrey Sonnenfeld writes that this welcome trend has an echo in the early history of the industry.

    Northrop Grumman B-2 Spirit
  • How A Sequence of Decisions Affects Later Shopping Choices

    When you’re picking out a jacket or a sofa, does it matter in what order you decide on its color, style, and material? New research suggests that the sequence may change how you categorize the object and how you decide to replace it.

    A coat rack of jackets of different colors.