All Insights Articles
Apple’s CEO Transition Signals Strength, Not Uncertainty
Yale SOM leadership expert Jeffrey Sonnenfeld and co-author Steven Tian argue that Apple is executing a model succession, with the transition from Tim Cook to John Ternus positioning the company to embed AI at scale across its global hardware ecosystem.
This Google Doc Helps Determine How Much to Invest in Stocks
A new paper co-authored by Yale SOM’s James Choi offers a simple tool to approximate an optimal investment strategy.
Why Trump Puts His Name on Everything
The president’s relentless self-branding is intended to signal success and sustain authority, Yale SOM’s Jeffrey Sonnenfeld and Steven Tian argue, but beneath the gold-plated surface lies a deeper fragility.
How Public Health Transformed Human Life
For National Public Health Week, Dr. Howard Forman surveys two centuries of interventions that together doubled human life expectancy, a triumph of science, policy, and collective action.
Does Eliminating a Testing Requirement Make College Admissions More Inclusive?
A new study co-authored by Yale SOM’s Faidra Monachou models the complex stew of factors in a college application and finds that dropping the test can increase diversity—but under certain circumstances, it can also have the opposite effect.
America’s CEOs Have Become Reluctant Guardians of Democracy
Yale SOM’s Jeffrey Sonnenfeld and co-author Stephen Henriques argue that as trust in U.S. institutions erodes, business leaders are increasingly compelled to serve as policy advocates, diplomats, and defenders of democratic norms.
How Should Policymakers Respond to Rising Fertilizer Prices?
The Iran war has driven up the cost of fertilizer, squeezing farmers in the developing world. Prof. Kevin Donovan says that governments can respond most effectively by shifting from broad subsidies to a more targeted approach.
The Method in Trump’s Madness
In an excerpt from his new book, Yale SOM leadership expert Jeffrey Sonnenfeld describes his personal history with Donald Trump and argues that the 45th and 47th president’s seemingly chaotic approach masks a consistent, if unconventional, strategic playbook.
Banning Nondisclosure Agreements Brings Tradeoffs for Women at Startups
A study co-authored by Yale SOM’s Song Ma finds that laws weakening nondisclosure agreements reduced female hiring at venture-backed startups—but also helped more women move into management roles.
How ‘Refounding’ Can Save a Company That Has Lost Its Way
Jon Iwata of Yale SOM’s Program on Stakeholder Innovation and Management found that companies can counter drift by revisiting their history to rediscover their original purpose and capabilities.