Technology
The Joy and Opportunity of Living in Space
Retired NASA astronaut Cady Coleman describes the wonder of living in orbit and calls for a wiser, more inclusive approach in a new age of space exploration.
How does Google keep innovating?
In its early days Google didn’t have a marketing team. Now with many brands to support, the company has brought its data-driven approach to its relationship with users and advertisers. Qn magazine spoke with Claire Hughes Johnson, VP of new products, media, and platforms, about the role of marketing in launching new products.
What is the future of venture capital?
On December 2, 2011, a panel of Yale SOM alumni from the venture capital and technology fields discussed their own experiences and reflected on the current state of venture capital; disruptive new models for raising financing, such as social media; and the outlook for the industry.
Is there profit in outer space?
Getting a rocket into space is complicated business. In addition to expertise in physics, materials science, and electronics, you need the business savvy to create a sustainable company in an industry replete with flameouts.
What if the future is a disaster?
The future is not only the domain of economic projections. Writers have long imagined future worlds where life is a totalitarian nightmare, or hubris has led to nuclear or environmental catastrophe. While each dystopia contains unique horrors, the stories often spring from the same well — a feeling that the way we're living now is unsustainable.
Did the mail shape globalization?
Global commerce would be impossible without the movement of information — contracts, arrangements, plans, blueprints. Before the digital revolution transformed many of these things into bits and pixels, there was a postal revolution that improved the speed of information flow around the world.
How can technological innovation help healthcare?
A recurring theme in discussions of how to improve the U.S. healthcare system is the hope that technological innovation will provoke leaps in the quality and efficiency of care. Thomas Enders is a managing director for the $1.2 billion Global Health Solutions group of CSC. He provides an insider's perspective on what technological change can accomplish.
How should you sell a public good?
The airwaves are a precious commodity. More than 200 million cell phone subscribers in the U.S. alone chat and bat text messages across the wireless spectrum. When Reed Hundt was chairman of the FCC, he implemented the first auctions of this resource, opening the way for industry development and raising revenue for the government. Hundt recently talked with Professor Barry Nalebuff, describing what he learned about auction markets and how he might use an auction to save the environment. Of course, they spoke via cell phone.
