Technology

When Zagat launched its first survey of New York City dining, aggregating restaurant reviews by ordinary people was a novel idea. Today, the user-generated review has moved online and is a major influence on commerce. But models for collecting and presenting opinions continue to evolve.

Electronic medical records and big data have huge promise for improving medicine, but creating a system that works for physicians is a daunting task. By starting with a single specialty—dermatology—Modernizing Medicine has created an electronic application that allows doctors to rapidly enter clinical information, and to draw on the data gathered from thousands of others doing the same. Co-founder Dr. Michael Sherling ’02 discussed the endeavor and how it fits into broader efforts to mesh incentives, incorporate technology, and execute effective change.

Computer-based trading dominates markets, with a majority of trading activity in major markets happening without any human intervention. Robert Litterman, a pioneer of the quantitative investing approach, spoke with Yale Insights about how ruthless competition keeps the field changing and why he believes human judgment remains an essential component of any strategy.

Will the rising tide of mobile ad spending lift all media-company boats? Or will only the shrewd and the quick be able to capitalize on the trend toward more media consumption on mobile? Facebook’s Carolyn Everson describes how the company has made itself mobile-first.

Green tech investors want to put their money behind firms with the potential to disrupt their industries and bring both positive environmental impacts and financial success. But what’s disruptive is by its nature unprecedented and unpredictable. How do investors assess the potential of a green technology company?

The theoretical possibilities for big data are limitless, but putting so much information to good use requires big thinking. Unilever’s Gina Boswell explains the principles that the global company uses to effectively mine its data troves.

The internet has already prompted large shifts in how many of us live our lives. What will happen when all of us are connected to the internet all the time? Eric Schmidt, executive chairman at Google, talks about the company's vision of the future.

Private companies Orbital Sciences and SpaceX are putting rockets into space to resupply the International Space Station. According to Orbital’s Bill Claybaugh, the only thing tougher than rocket science may be making the rocket business work.

Technology and globalization have radically changed the way many people do business, but do such concrete considerations also drive creative undertakings? Economist Tyler Cowen discusses the brave new world of cultural production and the increasingly demanding consumer on the receiving end.

In its early days Google didn’t have a marketing team. Now with many brands to support, the company has brought its data-driven approach to its relationship with users and advertisers. Qn magazine spoke with Claire Hughes Johnson, VP of new products, media, and platforms, about the role of marketing in launching new products.