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Research

  • Authenticity Is Contagious

    Are Godiva chocolates made in Brussels, Belgium, where the company has operated since 1926, more authentic than the same chocolates made in the company’s Reading, Pennsylvania, facility? According to new research from the Yale School of Management, consumers view products manufactured at a company’s original factory to be more authentic and valuable than identical products made elsewhere.

  • Market Rule Breakers Pay a Price

    Organizations that don’t conform to the norms of their market category are penalized with higher prices, according to new research co-authored by Professor Amandine Ody-Brasier.

  • Study Explains Pitfalls in Gift Giving

    Research by Professor Nathan Novemsky and Yale SOM doctoral student Ernest Baskin helps to explain why we give bad gifts.

  • Celebrity Touch Raises Auction Prices

    The degree of physical contact that a celebrity has with a piece of memorabilia affects how much collectors are willing to pay for it at auction, according to a study co-authored by Professor George Newman.

  • A Scientific Approach to Increasing Diversity in the Sciences

    To reduce subtle biases that limit women and minority academic scientists, research universities should design diversity programs that adhere to rigorous scientific standards, according to a new paper co-authored by Professor Victoria Brescoll.

  • Study: Men Seeking Career Advancement Are Favored for Flextime

    Managers are most likely to grant flextime to men in high-status jobs who request it to pursue career development opportunities, according to a new study by Professor Victoria Brescoll. Women, regardless of their status within a firm or their reason, are less likely than high-status men to be granted a schedule change.

  • Manager Favoritism Blocks New Ideas

    New research co-authored by Professor Olav Sorenson finds that managers are biased against ideas that are proposed by employees outside of their own work groups, hurting innovation and performance.

  • Electricity Expansion Produces Large Development Gains in Brazil

    Gaining access to electricity leads to larger improvements in income and education than previously estimated, according to new research by Professor Ahmed Mushfiq Mobarak.

  • The Language We Speak Predicts Saving and Health Behavior

    Languages differ in how much they distinguish between the present and the future. Professor Keith Chen found that speakers of languages that do not rely on the future tense make more future-oriented choices, including saving more money, retiring with more wealth, and smoking less.

  • Medical School Gift Restriction Policies Affect Doctors' Prescribing Behavior

    Professor Marissa King compared the prescribing patterns of doctors who graduated before and after their medical schools introduced conflict-of-interest policies that restrict industry gifts. Her research showed that doctors who experienced gift restrictions during medical training are less likely to prescribe newly marketed medications.