Research
How Should Companies Fuel Word of Mouth?
New research finds that offering a free tier or giving existing customers bonuses for making referrals—or a combination—can be effective, depending on the size of the audience and whether the project has a social aspect.
Keeping a Close Eye on Local Governments’ Finances Can Improve How they Govern
Yale SOM’s Anya Nakhmurina found that fiscal monitoring policies, which require a state office to review local governments’ finances, boosted municipalities’ financial health and reduced corruption convictions of local officials.
Study Finds Declaring Bankruptcy May Not Hurt Future Employment Prospects
Hundreds of thousands of Americans declared bankruptcy during the Great Recession. A new study co-authored by Yale SOM’s Paul Goldsmith-Pinkham examines the effect on their employment prospects.
When Women Speak, Do People Listen?
In a study of farming villages in Malawi, Yale SOM’s Mushfiq Mobarak and his colleagues found that women’s performance on communication tasks seemed to be hindered by how other people received their work.
Single Women Get Lower Returns from Housing Investments
A new study from Yale SOM’s Kelly Shue and Paul Goldsmith-Pinkham finds that single women who buy and sell real estate lose out on an average of $1,600 per year.
New Outbreaks of Coronavirus Can Be Halted with Isolation Measures, According to Study
Yale SOM’s Edward Kaplan used early reports out of Wuhan to evaluate the likely effectiveness of common tactics, such as isolation of patients and quarantine, in keeping the disease from spreading in new regions.
Study: Pharmaceutical Ads Drive Prescriptions—And Save Us All Money
Yale SOM’s Michael Sinkinson found that fewer people get life-savings statins during primary season, when pharmaceutical ads are displaced by political ads.
Study Suggests That Local Chinese Officials Manipulate GDP
A study by Yale SOM’s Frank Zhang suggests that local Chinese governments often push through projects without long-term economic value, or fabricate numbers outright, in order to meet GDP targets.
Surprise Billing for Out-of-Network Physicians Costs Billions
After patients are treated at in-network hospitals, they often receive large, unexpected bills from out-of-network doctors. A new study finds that out-of-network charges from anesthesiologists, pathologists, radiologists, and assistant surgeons increase spending by $40 billion annually.
Aspiring to Be the Next Silicon Valley? Think Twice
A study by Yale SOM researchers suggests that when venture capital funding in a metropolitan area increases, industries with customers outside the region suffer and income inequality widens.
