Research
Does the Location of a Hospital Room Affect Quality of Care?
Using data from infrared location tracking tags, Yale SOM’s Lesley Meng and her co-authors determined that nurses visit rooms that are farther from the nurses station less frequently, but for longer.
Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact
A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.
Study in Bangladesh Identifies Keys to Encouraging Mask-Wearing
A team of researchers, including Yale SOM’s Jason Abaluck and Mushfiq Mobarak, tested multiple methods for encouraging use of masks in Bangladesh and identified a group of simple interventions that tripled usage.
The American Jewish Community Will Look Different in 50 Years
A new study by Yale SOM’s Edieal Pinker finds that in the coming decades, the more liberal Reform and Conservative denominations will shrink and the number of Jews identifying as Orthodox will grow.
Study: Margin Trading Causes Stock Prices to Drop in Concert
During financial crises, stocks tend to fall together more than they should. A new study co-authored by Yale SOM’s Heather Tookes suggests that margin trading plays a substantial role in driving this downward spiral.
Does Health Insurance Improve Individuals’ Financial Health?
In a new paper, Yale SOM’s Paul Goldsmith-Pinkham and his co-authors find that when Americans turn 65 and start to receive health insurance through Medicare, there is a measurable decline in debt, particularly in the South and among those with the greatest debt.
Study: Rising Seas Aren’t Causing Coastal Property Values to Decline
Climate change is causing sea levels to rise, threatening expensive waterfront properties. But according to a new study co-authored by Yale SOM’s Matthew Spiegel, prices are not falling in the areas most likely to be affected.
To Extend Vaccines’ Reach, Distribute Them through Dollar Stores
A new Yale study says that a partnership with the Dollar General retail chain, which is being considered by the CDC, could bring vaccination sites substantially closer to low-income, Black, and Hispanic households in many parts of the United States.
Skilled Workers Flee from Polluted Cities, Hampering Economic Growth
In China, highly educated people are more likely to move away from areas with poor air quality. Reducing pollution could substantially increase GDP there and in other countries, according to a new study co-authored by Yale SOM’s Mushfiq Mobarak.
To Convince the Vaccine Hesitant, Understand Their Underlying Motivations
What will change the minds of those reluctant to get the COVID-19 vaccine? Yale SOM’s Vineet Kumar and two Yale doctors used the tools of consumer marketing to survey hesitant healthcare workers and analyze their responses.