Management in Practice

Media businesses must make decisive strategic choices even as the only market certainty is that some of the old revenue models aren't holding up. Jeff Bewkes, chairman and CEO of Time Warner, talks about the prospects for television, movies, and magazines.

As more and more companies integrate environmental concerns in their business functions, the role for sustainability professionals has grown. The founder of Sustainability Recruiting comments on this developing field and provides advice for people interested in working in the area.

The Dow Chemical Company provides raw materials for almost every industry, making the international giant part of the supply chain for countless products. The company's chief sustainability officer talks about its efforts to reduce its environmental impact.

Businesses need to try to peer 30 or more years into the future as they make investment decisions. How can they separate long-term trends and opportunities from the rush of the present? Strategist George Friedman, author of The Next 100 Years, says to look at constraints, not possibilities.

Daniel Goleman, the author of the bestselling Emotional Intelligence, says that the growing field of industrial ecology can give us simple ways to evaluate the relative environmental impacts of consumer products

Should mission-driven nonprofits put money aside for a rainy day or spend what they have meeting the present needs of the people they serve?

Yale SOM alumni from around the globe weigh in on the question "Can we afford sustainability?"

Robert Costanza is one of the founders of a trans-disciplinary effort to understand how economics is embedded in the broader ecosystem that supports all human activity. From this perspective, he sees both limits for economic growth and opportunities to improve long-term human well- being.

Relentless population and economic growth is pressuring the systems that support human life. The head of a leading environmental advocacy organization talks about balancing ideals, such as the conservation of natural treasures, with the pragmatic steps and alliances necessary to get the planet on a sustainable path.

If sustainability is understood as the continuation of human life on earth, there is no alternative. Whatever the cost, we have to bear it. But how do we determine the right price to pay right now to ensure survival in the distant future?