Management in Practice

  • Connecting with the Consumer in a Distracted Age

    Todd Kaplan

    Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.”

    An Oscar Mayer Wienermobile speeding down a racetrack

  • A Diversified Portfolio of Climate Solutions‌‌

    Dean Takahashi

    We talked to Dean Takahashi ’83, founder and executive director of the Carbon Containment Lab, a nonprofit helping to develop multiple high-quality, undervalued climate innovations. ‌‌

    A collage of photos of rooftop air conditioning, solar panels, a coal plant, a biomass plant, and a forest, seen from above

  • Art Gallery: Getting to Know Our Robot Friends

    Sean David Williams

    A collection from illustrator Sean David Williams, who has helped Yale Insights explain the rise of AI with a troupe of cheery robots.

    An illustration of a robot greeting an office worker drinking coffee

  • The Long—Really Long—Buildup‌

    Jeffrey N. Rudolph

    More than 30 years ago, Jeffrey Rudolph ’78 developed a master plan to build the California Science Center into a center of science, learning, and discovery. He’s still working away on it.

    The California Science Center under construction, with a space shuttle visible

  • Selling Art in an Age of Disruption‌‌

    Ariel Hudes

    Ariel Hudes ’18 is vice president for strategic projects and operations at Pace Gallery and the head of Pace Verso, which helps the gallery’s artists incorporate technology into their work. We talked to her about the evolving business of art and how artists are using AI tools to execute projects that wouldn’t otherwise be possible. ‌

    Prints from Maya Lin’s Ghost Forest Seedlings series

  • Creating the Bilbao Effect

    The startling success of the Guggenheim Bilbao, which launched in 1997, spawned a new term: “the Bilbao Effect,” as shorthand for the impact a cultural institution can have on the surrounding city. Thomas Krens ’84, Gail Harrity ’82, and others who were present at the inception look back on how industry, marketing, government, art, and architecture came together to make history.

    The Guggenheim Museum in Bilbao, Spain, under construction

  • Museum and Community: Constructing Change

    Under the leadership of executive director Zoe Kahr ’06, the Memphis Art Museum is moving into a striking new building under a new name, aiming to use art to help catalyze economic growth and civic energy in the city’s downtown.

    Visitor at the Memphis Brooks Museum of Art

  • Museum and Community: Building on What’s Beloved 

    Generations of kids have grown up at Durham’s Museum of Life and Science. CEO Carrie Heinonen ’97 is working to expand the museum’s reach by connecting with underserved communities and positioning the institution as a starting point for the region’s STEM workforce pipeline.

    Earth Moves exhibit at the Museum of Life and Science, Durham

  • Museum and Community: Connecting with a Diverse City

    The Museum of Fine Arts, Houston is one of the largest museums in the United States; it is also a local institution in the second-most-diverse large city in the country. Bradley Bailey ’10, the museum’s curator of Asian art, explains how the museum collaborates with immigrant communities to expand the understanding of Asian art.

    A sculpture hanging in the Museom of Fine Arts, Houston

  • How Tariffs Could Empty Grocery Shelves‌‌

    Todd Adams

    Sanitube’s sanitary steel products are an essential link in the supply chain that gets milk, cheese, and other foods to your kitchen table. Todd Adams ’10, the company’s president, says that the tariff turbulence buffeting his operations could end with escalating prices and even shortages of nutritional staples.‌‌

    Empty grocery store shelves