Management in Practice

Starting in the late 1990s, a series of television shows with a novelistic sweep, many of them produced by cable channels, have redefined the medium; at the same time, technology has given audience members new ways to engage with each other and their favorite shows. As AMC’s executive vice president of marketing, Linda Schupack '92 has had the job of selling two of the biggest hits of TV’s second golden age: Mad Men and Breaking Bad. She talked to Yale Insights about creating great marketing for great stories.

The global luxury goods market recovered quickly from the financial crisis due in large part to growth in emerging markets, especially China. Chanel CEO Maureen Chiquet YC ’85 discusses how she shepherds the quintessentially French company in a fast-moving global market that may be transcending national identity.

The state of global health is never static. The past century has seen some of the greatest advances in life expectancy and overall health in human history. And yet huge disparities exist between rich and poor nations in measures such as infant mortality and life expectancy. Richard Skolnik, a global health expert, talks about how to use the data to inform better decision-making—and to save lives.

Asset classes have long been the building blocks of investment portfolios, but when apparently uncorrelated investments moved in sync during the financial crisis, it raised fundamental questions about whether diversified portfolios actually were diversified. Eugene Podkaminer ’01, vice president of capital markets research at Callan Associates, discusses whether there is a better way to understand the deep forces driving these results.

Any financial institution that is going to last for decades will have to survive a crisis or two—most likely by adapting and innovating, perhaps by leaving behind chunks of its old identity. Yale Insights spoke with James Gorman, chairman and CEO of Morgan Stanley, one of two major investment banks to survive the 2008 financial crisis, about how the firm has managed to refashion itself and prepare for the future.

Problems like climate change, resource depletion, and pollution can seem so large as to be beyond the capacity of any individual person, or even corporation, to address. Peter Bakker, president of the World Business Council for Sustainable Development, argues that business leaders can take a first step by incorporating sustainability concerns into how they think about risk management.

As patents on the blockbuster drugs of the 1990s expire, the pharmaceutical industry is facing—not for the first time—questions about the sustainability of its economic model. Clive Meanwell, CEO of The Medicines Company, says that the industry can help patients and make money by changing the nature of its relationship to the healthcare system.

Hedge funds are risky. But getting beyond that bromide and evaluating the prospects of a particular fund means understanding everything from internal operations to investors’ incentives to counterparty and market conditions. David Belmont ’92, chief risk officer of Commonfund, gives a tour of the inner workings of hedge fund risk.

Social enterprises, ventures that seek to address significant societal problems while also achieving financial sustainability, have become a bigger part of the business world. Chuck Slaughter ’90, founder of Living Goods, discusses what it will take for the field to produce a breakout star.

Sky-high valuations of tech companies and the return of the IPO has an old debate raging again. Is a bubble brewing? Or is this time really different? Sasson Darwish ’94, managing partner at DS Advisory Group, talks with Yale Insights about IPOs, innovation, and the business models for today’s tech companies.