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All Insights Articles

  • AI Is Getting Smarter—and Less Reliable

    Yale SOM’s Jeffrey Sonnenfeld and author Joanne Lipman write that popular chatbots have proven susceptible to manipulation, groupthink, and hallucination.

    A toy robot lying on its side
  • Tim Cook Is Still the Right Leader for Apple

    Yale SOM leadership expert Jeffrey Sonnenfeld and co-author Steven Tian argue that Cook’s unmatched track record makes him uniquely positioned to steer the company into its next phase of innovation and growth.

    Tim Cook at an Apple event
  • The Long—Really Long—Buildup‌

    More than 30 years ago, Jeffrey Rudolph ’78 developed a master plan to build the California Science Center into a center of science, learning, and discovery. He’s still working away on it.

    The California Science Center under construction, with a space shuttle visible
  • Selling Art in an Age of Disruption‌‌

    Ariel Hudes ’18 is vice president for strategic projects and operations at Pace Gallery and the head of Pace Verso, which helps the gallery’s artists incorporate technology into their work. We talked to her about the evolving business of art and how artists are using AI tools to execute projects that wouldn’t otherwise be possible. ‌

    Prints from Maya Lin’s Ghost Forest Seedlings series
  • Creating the Bilbao Effect

    The startling success of the Guggenheim Bilbao, which launched in 1997, spawned a new term: “the Bilbao Effect,” as shorthand for the impact a cultural institution can have on the surrounding city. Thomas Krens ’84, Gail Harrity ’82, and others who were present at the inception look back on how industry, marketing, government, art, and architecture came together to make history.

    The Guggenheim Museum in Bilbao, Spain, under construction
  • Video: Making the Music Happen

    Sam Linden ’19 describes how he built the skills for a career at the intersection of business and the arts.

    Sam Linden working on a computer in a dark theater
  • Museum and Community: Constructing Change

    Under the leadership of executive director Zoe Kahr ’06, the Memphis Art Museum is moving into a striking new building under a new name, aiming to use art to help catalyze economic growth and civic energy in the city’s downtown.

    Visitor at the Memphis Brooks Museum of Art
  • Beauty, Power, Art, and Finance‌

    Art, money, and power twist together in complex ways, in a dynamic that may be older than humans. In his research, Yale SOM’s William Goetzmann traces the social meaning of art and money and the ways they set pecking orders, create art superstars, and blow up into senseless bubbles.‌

    The auction of Leonardo da Vinci’s Salvator Mundi at Christie’s in 1997.
  • Museum and Community: Building on What’s Beloved 

    Generations of kids have grown up at Durham’s Museum of Life and Science. CEO Carrie Heinonen ’97 is working to expand the museum’s reach by connecting with underserved communities and positioning the institution as a starting point for the region’s STEM workforce pipeline.

    Earth Moves exhibit at the Museum of Life and Science, Durham
  • Museum and Community: Connecting with a Diverse City

    The Museum of Fine Arts, Houston is one of the largest museums in the United States; it is also a local institution in the second-most-diverse large city in the country. Bradley Bailey ’10, the museum’s curator of Asian art, explains how the museum collaborates with immigrant communities to expand the understanding of Asian art.

    A sculpture hanging in the Museom of Fine Arts, Houston