Data and AI
How AI Is Already Transforming Fortune 500 Businesses, According to Their CEOs
At a recent Yale CEO Summit, Prof. Jeffrey Sonnenfeld talked to business leaders about the AI tools and other new technologies appearing everywhere from back offices to fast-food kitchens. Sonnenfeld and co-author Steven Tian outline the looming changes in a variety of sectors.
Is Elon Musk Right about the Bot Problem on Twitter?
Elon Musk’s attempt to buy Twitter has turned into a battle over the prevalence of bot accounts on the platform. We asked Prof. Tauhid Zaman, who has studied the impact of bots, how much they skew the experience of Twitter users.
Study: An Abundance of Media Fuels Polarization
Yale SOM’s Vahideh Manshadi and her co-authors built a model showing that faced with a flood of information, an individual tends to take in material that reinforces their existing beliefs.
To Shift Opinions in Online Conversations, Start by Building Trust
New research from Yale SOM’s Tauhid Zaman suggests that starting by establishing common ground makes it possible to make connections and even change some minds.
Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact
A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.
The American Jewish Community Will Look Different in 50 Years
A new study by Yale SOM’s Edieal Pinker finds that in the coming decades, the more liberal Reform and Conservative denominations will shrink and the number of Jews identifying as Orthodox will grow.
Create Trust Online by Pairing User Control and Data Security
In a new study, Yale SOM’s K. Sudhir and his co-author examine the impact of the EU’s General Data Protection Regulation (GDPR). They find that strict privacy rights paired with strong data security mandates create an atmosphere of trust that makes data sharing more beneficial for both firms and their customers.
Mapping Our Social Worlds
Prof. Marissa King’s interdisciplinary approach to network science has produced new insights into how people interact and ideas spread. Her new book, Social Chemistry, explains how an understanding of social networks can help solve issues faced every day by individuals, organizations, and societies.
What Separates the Ideas that Endure from Those That Fade?
For a study of the evolution of management concepts, Prof. Balázs Kovács and his co-author tracked keywords in 90 years of Harvard Business Review articles. Their conclusion: concepts get an initial boost from being similar to popular ideas, but need to distinguish themselves to last.
Can We Protect Our Election from the Bots?
More than 50,000 Russia-linked bots were active on Twitter during the 2016 election. Are they back? We talked with Prof. Tauhid Zaman, who has carried out a series of studies identifying bot networks and assessing their impact.
Machine Learning Model Extracts Insights from Customer Reviews
A new study co-authored by Yale SOM’s K. Sudhir uses natural-language analysis to learn from what customers are saying—and to infer meaning from what remains unsaid.
