Competition
How Could the Lawsuit against Apple Shift the Smartphone Landscape?
We asked Prof. Fiona Scott Morton, the former chief economist for the DOJ’s Antitrust Division, how a successful suit would change the devices and services available to consumers.
How Big Can Organic Grow?
Organic food is booming. Even after a dip during the financial crisis, organics have continued to grow at an impressive clip worldwide. But organic food remains a small fraction of total food consumption. Will organics will ever be able to break into the mainstream? Yale Insights talks with Denis Ring ’84, founder of organic chocolate company Ocho Candy and creator of Whole Foods’ 365 organic store brand.
Can Online Reviews Be Trusted?
The online, user-generated review is a boon for consumers—a chance to sidestep promotional claims and get an honest assessment. But as soon as reviews appeared online, fake reviews followed. A study co-authored by Professor Judith Chevalier looks at the prevalence of fake hotel reviews and tests a hypothesis about who might post them and why.
Can Newspapers Be a Growth Business?
In the digital age, newspapers remain an important source of on-the-ground reporting and in-depth journalism, but the advertising revenue that once supported those expensive endeavors is disappearing. Some newspapers are closing down or scaling back; others seek to reinvent themselves and their business models. Jack Griffin ’88, CEO of Tribune Publishing, which publishes 10 major newspapers, talks about how he’s positioning his company.
How Does an IPO Affect Rival Firms?
The initial public offering (IPO) market recently saw its busiest week since 2001. A new study by Yale School of Management professors Matthew Spiegel and Heather Tookes reveals how these and other IPOs affect rival firms over time.
Who Will Win the Race for Mobile Ad Dollars?
Will the rising tide of mobile ad spending lift all media-company boats? Or will only the shrewd and the quick be able to capitalize on the trend toward more media consumption on mobile? Facebook’s Carolyn Everson describes how the company has made itself mobile-first.
Is Germany’s World Cup Triumph a Triumph of Management?
Yale SOM’s David Bach finds five key factors behind Germany’s victory at the 2014 World Cup in Brazil—and they’re all about smart management.
How Can You Get the Most out of Big Data?
The theoretical possibilities for big data are limitless, but putting so much information to good use requires big thinking. Unilever’s Gina Boswell explains the principles that the global company uses to effectively mine its data troves.
Firms’ Shared Ties Hurt Merger Performance
Merger performance varies greatly depending on the number of pre-merger third-party ties connecting the acquiring firm to its partner, according to a new study by researchers at the Yale School of Management and INSEAD.
How Do You Market a TV Phenomenon?
Starting in the late 1990s, a series of television shows with a novelistic sweep, many of them produced by cable channels, have redefined the medium; at the same time, technology has given audience members new ways to engage with each other and their favorite shows. As AMC’s executive vice president of marketing, Linda Schupack '92 has had the job of selling two of the biggest hits of TV’s second golden age: Mad Men and Breaking Bad. She talked to Yale Insights about creating great marketing for great stories.
How Does Chanel See the Global Luxury Business?
The global luxury goods market recovered quickly from the financial crisis due in large part to growth in emerging markets, especially China. Chanel CEO Maureen Chiquet YC ’85 discusses how she shepherds the quintessentially French company in a fast-moving global market that may be transcending national identity.