AI
Will AI Eliminate Jobs or Create New Ones? Probably Both.
When AI tools allow a task to be automated, found Yale SOM’s Menaka Hampole and her co-authors, it fades from job descriptions. But that often frees workers to focus elsewhere, while helping firms become more productive and expand their workforces.
What Have the Bots Learned about Us?
The emergence of generative AI has opened new possibilities for the mass creation and dissemination of misinformation. Are the major social media platforms ready? We talked to Prof. Tauhid Zaman, who studies how bots manipulate opinion on social networks.
Is AI a Savior or a Peril—or Both?
With applications of artificial intelligence spreading from the realm of data science to the apps at your fingertips, a day-long conference at the Yale School of Management considered how to unlock the technology’s positive potential while containing possibilities for misuse, misinformation, and labor-market mayhem.
Can ChatGPT Accelerate Social Science Research?
Yale SOM’s Balázs Kovács and his co-authors spent years designing a computer-based method to measure “typicality.” In a new study, they found that ChatGPT could duplicate their results at a fraction of the cost.
For Companies Eyeing AI, the Question Is ‘When, Not If’
Generative AI may well be transformative, but firms will need to make judgments on whether the costs, challenges, and risks of being a first mover makes sense.
Can AI Help Design a More Appealing Car?
Designing a new car is expensive, time-consuming, and risky. In a new study, Yale SOM’s Alex Burnap shows how machine learning can identify promising models and help designers generate new designs.
Putting AI on Every Team
Is artificial intelligence ready to become a standard business tool? McKinsey’s Bryce Hall ’12 says that combining human expertise and judgment with AI’s data-driven recommendations is a challenging but powerful way to deliver business results.
Can AI Make Economic Predictions by Reading the Newspaper?
In a new study, a team led by Yale SOM researchers devised a way to distill the text of the Wall Street Journal into numerical indicators, which could help policymakers predict how the business cycle will unfold over the coming months and years.
Is Elon Musk Right about the Bot Problem on Twitter?
Elon Musk’s attempt to buy Twitter has turned into a battle over the prevalence of bot accounts on the platform. We asked Prof. Tauhid Zaman, who has studied the impact of bots, how much they skew the experience of Twitter users.
To Shift Opinions in Online Conversations, Start by Building Trust
New research from Yale SOM’s Tauhid Zaman suggests that starting by establishing common ground makes it possible to make connections and even change some minds.
Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact
A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.
