All Insights Articles
Does the Location of a Hospital Room Affect Quality of Care?
Using data from infrared location tracking tags, Yale SOM’s Lesley Meng and her co-authors determined that nurses visit rooms that are farther from the nurses station less frequently, but for longer.
How Trust Can Power Renewable Energy
Lily Donge ’97 talked with us about how building trust is critical for any kind of real innovation—and how it’s helped her develop new models for scaling renewable energy.
How George Floyd’s Murder Galvanized Corporate America
A year after the killing sparked a wave of protest, Yale SOM leadership expert Jeffrey Sonnenfeld sees signs of a lasting change in corporate attitudes about racial justice.
Bringing Private-Sector Values to the Public Sector—and Vice Versa
Professor Teresa Chahine talks with Roderick Bremby, who led a dramatic turnaround of Connecticut's Supplemental Nutrition Assistance Program. Today, he is an executive at Salesforce, which has provided contact tracing and vaccine management during the COVID-19 pandemic.
Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact
A consumer’s knowledge that an advertisement has been tailored to their interests changes how they respond, according to a new study co-authored by Yale SOM’s Jiwoong Shin. Firms evaluating marketing strategies should factor consumers’ inferences about targeted ads into their advertising decisions, Shin says.
How Finding a Mentor—or Even Better, a Sponsor—Can Accelerate Your Career
In an excerpt from her book Social Chemistry: Decoding the Patterns of Human Connection, Prof. Marissa King explains how a more experienced colleague can help propel your career.
How Balancing Creativity and Rigor Helped Disney Build a Star Wars Vacation Experience
Architect Ann Morrow Johnson ’14 is the executive producer and executive creative director for Walt Disney Imagineering’s immersive vacation experience Star Wars: Galactic Starcruiser. We talked with her about balancing innovative creativity and strategic rigor.
Study in Bangladesh Identifies Keys to Encouraging Mask-Wearing
A team of researchers, including Yale SOM’s Jason Abaluck and Mushfiq Mobarak, tested multiple methods for encouraging use of masks in Bangladesh and identified a group of simple interventions that tripled usage.
The American Jewish Community Will Look Different in 50 Years
A new study by Yale SOM’s Edieal Pinker finds that in the coming decades, the more liberal Reform and Conservative denominations will shrink and the number of Jews identifying as Orthodox will grow.
How Nudges Could Boost Vaccination Rates
A study co-authored by Yale SOM’s James Choi tested a variety of text messages to prompt people to get flu vaccines, offering one potential tool to encourage those who aren’t rushing to get a COVID shot.
