All Insights Articles

John Hayes, chief marketing officer at American Express, discusses creating relationships with a global customer base that ranges from individuals to multinational corporations.

James Choi describes his research into one simple way to raise participation rates in 401k plans: change the default.

Mary Houghton is the president and co-founder of the ShoreBank Corporation, the largest and oldest community development bank in the country. She talks with Qn about how banking can be a powerful for-profit social venture.

We learn in kindergarten to look on the bright side. But is optimism good for us? And do we adjust our sunny expectations based on our experiences? Cade Massey, an assistant professor of organizational behavior at Yale SOM, discusses his work.

The global nature of environmental issues demands collaboration across borders and across sectors. Mark Tercek became the President and CEO of the Nature Conservancy in 2008 after 24 years at Goldman Sachs. He discusses how finding business solutions to environmental problems is essential.

A number of economists, psychologists, and neuroscientists are using imaging studies to peek at the brain in action — trying to better understand why we make some of the choices we do.

Misunderstanding of risk was a major factor in the subprime crisis and ensuing recession. Andrew Lo argues that one has to look at both logical and emotional parts of the brain to grasp how people respond to financial risk.

Polaroid went from ubiquity to obsolescence as digital photography replaced the print. But as early as the 1960s, Polaroid had been doing research into digital imaging. Did mistaken assumptions keep the company from making the transition to the digital world?

Richard Thaler outlines how principles from behavioral economics can help policymakers and managers achieve better outcomes.

Economics has long been used to evaluate the law. But what happens when economics gets things wrong? Law professor Christine Jolls describes the role behavioral economics can play.