K. Sudhir | Yale Insights

Machine Learning Model Extracts Insights from Customer Reviews

K. Sudhir
July 21, 2020

A new study co-authored by Yale SOM’s K. Sudhir uses natural-language analysis to learn from what customers are saying—and to infer meaning from what remains unsaid.
When Charitable Organizations Thank Donors, Should They Ask for More?

K. Sudhir
May 21, 2020

For charitable organizations that rely on donors for financial support, there is a delicate art to asking for gifts and expressing gratitude.
Can Big Data Fight a Pandemic?

K. Sudhir
April 08, 2020

The COVID-19 crisis has intensified the debate over big data and privacy. Governments are pulling together data from public and private systems in order to predict and counter the spread of COVID-19. But setting aside privacy protections in a time of crisis could lead to new, permanent norms.
What Happens When a Billion Identities Are Digitized?

K. Sudhir Shyam Sunder
March 27, 2020

The success of India’s Aadhaar, a biometrically secured national identification system, has ignited a debate over whether any entity, public or private, should have the ability to pool our full digital profiles.
Is Your Sales Team Courting the Wrong Customers?

K. Sudhir
April 17, 2018
A group of Yale SOM researchers examined what kinds of sales incentives lead to profits, and whether longstanding relationships between salespeople and customers are always a good thing.
What Is the Impact of Big Data?

K. Sudhir
March 18, 2016
Yale SOM’s K. Sudhir on how data analytics can change management, in marketing and beyond.
Corruption Decreases Technology Adoption in Emerging Markets

K. Sudhir
April 28, 2015
Technology adoption is lower in emerging markets with corrupt business environments, and higher in those with good transparency and enforcement, according to a new study forthcoming in Marketing Science.
Can foreign retail benefit India?

K. Sudhir
December 12, 2012
Professor K. Sudhir discusses India’s move to expand the presence of foreign retailers to modernize the country’s retail sector and boost economic growth.
How do you take a brand global?

Deepak Advani Ravi Dhar K. Sudhir
January 28, 2009
In 2005, Lenovo, China’s largest PC maker, acquired IBM’s worldwide PC business. The company inherited nearly $10 billion in annual sales, but faced the challenge of introducing itself to millions of consumers.