In a new study, Yale SOM’s K. Sudhir and his co-author examine the impact of the EU’s General Data Protection Regulation (GDPR). They find that strict privacy rights paired with strong data security mandates create an atmosphere of trust that makes data sharing more beneficial for both firms and their customers.
A new study co-authored by Yale SOM’s K. Sudhir uses natural-language analysis to learn from what customers are saying—and to infer meaning from what remains unsaid.
For charitable organizations that rely on donors for financial support, there is a delicate art to asking for gifts and expressing gratitude.
The COVID-19 crisis has intensified the debate over big data and privacy. Governments are pulling together data from public and private systems in order to predict and counter the spread of COVID-19. But setting aside privacy protections in a time of crisis could lead to new, permanent norms.
The success of India’s Aadhaar, a biometrically secured national identification system, has ignited a debate over whether any entity, public or private, should have the ability to pool our full digital profiles.
A group of Yale SOM researchers examined what kinds of sales incentives lead to profits, and whether longstanding relationships between salespeople and customers are always a good thing.
Yale SOM’s K. Sudhir on how data analytics can change management, in marketing and beyond.
Technology adoption is lower in emerging markets with corrupt business environments, and higher in those with good transparency and enforcement, according to a new study forthcoming in Marketing Science.
Professor K. Sudhir discusses India’s move to expand the presence of foreign retailers to modernize the country’s retail sector and boost economic growth.
In 2005, Lenovo, China’s largest PC maker, acquired IBM’s worldwide PC business. The company inherited nearly $10 billion in annual sales, but faced the challenge of introducing itself to millions of consumers.