K. Sudhir

Technology adoption is lower in emerging markets with corrupt business environments, and higher in those with good transparency and enforcement, according to a new study forthcoming in Marketing Science.

Professor K. Sudhir discusses India’s move to expand the presence of foreign retailers to modernize the country’s retail sector and boost economic growth.

In 2005, Lenovo, China’s largest PC maker, acquired IBM’s worldwide PC business. The company inherited nearly $10 billion in annual sales, but faced the challenge of introducing itself to millions of consumers.