All Insights Articles
The Secret of the Barbie Movie’s Marketing Success
Barbie is a genuine phenomenon, reaching $1 billion in worldwide box office in only three weeks on the strength of legions of pink-clad moviegoers. We asked Yale SOM’s Zoe Chance, a former Mattel brand manager, about the movie’s marketing and message.
Did Student Loan Forbearance Push Distressed Borrowers Further into Debt?
In a new study, Yale SOM’s Heather Tookes and her co-authors find that after loan forebearance went into effect in March 2020, distressed borrowers’ credit scores jumped. That allowed them to take on more credit card and auto debt—and, eventually, led to higher rates of delinquencies.
The Critics of Bidenomics Are Being Proven Wrong
Yale SOM’s Jeffrey Sonnenfeld and Steven Tian write that much of the credit for the economic good news belongs to President Joe Biden and his transformative public investment programs.
The Art and Science of Delivering Impact
To take on the problems associated with poverty in New York City, Emary Aronson ’97, chief knowledge officer of the Robin Hood Foundation, takes a data-driven and heart-led approach. She describes how the organization has focused on outcomes and been able to pivot quickly to lead emergency relief efforts.
As Incomes Rise, Variability in Happiness Shrinks
New research from Yale SOM’s Gal Zauberman and former postdoc Bouke Klein Teeselink finds there’s both lower average happiness and greater happiness inequality among those with lower incomes.
Can You Make a Donation Today—and Tell All Your Friends?
Sharing information about our charitable donations can multiply their impact. Prof. Deborah Small tested whether reframing why a donor should disclose a gift can help encourage them to spread the good news.
What Does It Mean to Be Generous?
Deborah Small, Adrian C. Israel Professor of Marketing, explores how we make choices that affect our own and others’ welfare and what leaders need to understand about behavioral marketing to expand social impact.
How Putin Cannibalizes the Russian Economy to Fund His War
Yale SOM’s Jeffrey Sonnenfeld and Steven Tian write that the Russian leader is fueling battles in Ukraine by shaking down his own people and leveraging his country’s future.
The Dark Side of an Idealized Picture of Nursing
A new ethnographic study from Yale SOM’s Julia DiBenigno illustrates how a focus by workers on a fantasy version of their job can get in the way of organizational goals.
Meet the Five Schools of Thought Dominating the Conversation about AI
Yale SOM’s Jeffrey Sonnenfeld and Steven Tian and economists Paul Romer and Dirk Bergemann explain the arguments from each camp in the debate over artificial intelligence, from true believers to alarmists.
