Vineet Kumar
Your Friends Have More Friends Than You—and That’s a Good Thing for Marketers and Public Health Officials
In a new study, Professor Vineet Kumar and his co-authors offer two ways to seed interventions in social networks based on the “friendship paradox.”
To Convince the Vaccine Hesitant, Understand Their Underlying Motivations
What will change the minds of those reluctant to get the COVID-19 vaccine? Yale SOM’s Vineet Kumar and two Yale doctors used the tools of consumer marketing to survey hesitant healthcare workers and analyze their responses.
Three Questions: Prof. Vineet Kumar on Facebook’s Move into Cryptocurrency
On June 18, Facebook announced Libra, a new cryptocurrency intended to make it easy for individuals and companies to exchange payments anywhere in the world. We asked Prof. Vineet Kumar why a company that started by enabling people to share personal news is now building an alternative financial system.
