To Convince the Vaccine Hesitant, Understand Their Underlying Motivations
What will change the minds of those reluctant to get the COVID-19 vaccine? Yale SOM’s Vineet Kumar and two Yale doctors used the tools of consumer marketing to survey hesitant healthcare workers and analyze their responses.
Three Questions: Prof. Vineet Kumar on Facebook’s Move into Cryptocurrency
On June 18, Facebook announced Libra, a new cryptocurrency intended to make it easy for individuals and companies to exchange payments anywhere in the world. We asked Prof. Vineet Kumar why a company that started by enabling people to share personal news is now building an alternative financial system.