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I reflect with this semester's teaching fellows, Lily Engbith and Victoria Bush, on how they apply social innovation principles in the for-profit world. Their roles at Connecticut Innovations (a state owned and run VC fund) and Inbox Health (a local medical billing startup) are driven by their values and vision for collective well-being. Business & society don't have to be two separate things. Business can be one of many tools, if applied with the mindset described in this episode, to help achieve societal well-being for all.