CCI Insights Blog
A collaboration with the Insights Blog, the online publication of the Yale Center for Customer Insights.
How Should Companies Talk About Tariff-Driven Price Hikes?
We asked Yale SOM marketing expert Nathan Novemsky how firms can best communicate with customers about changes forced by the Trump tariffs.
Machine Learning Model Extracts Insights from Customer Reviews
A new study co-authored by Yale SOM’s K. Sudhir uses natural-language analysis to learn from what customers are saying—and to infer meaning from what remains unsaid.
