Healthcare is an industry as much as a science. Innovations that enable the system to deliver better quality at a lower cost are as likely to come from IT, business processes, and design as from new medicines. Moving medicine fully into the digital world could be the linchpin of a more integrated, coordinated approach, if the technology can mesh neatly with the needs of patients, providers, and payers; existing business models; and the complexity of medicine itself.

Where do the new ideas come from—the ones that change industries and societies? In a lecture at Yale SOM, Prof. Richard Foster explains what creativity is—and isn’t—and describes the kinds of traits, knowledge, and ways of thinking that lead to the moment of creative insight.

In searching for opportunities to invest in healthcare, venture capitalists must consider not only which new technologies and ideas are likely to develop into successful businesses, but which are poised to transform medicine — and which can make a difference in people’s lives.