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Taly Reich

  • Building Trust with the Algorithms in Our Lives

    Consumers are wary of the recommendations made by algorithms. But according to new research co-authored by Yale SOM’s Taly Reich, showing that an algorithm can learn—that it improves over time—helps to resolve this distrust.

    An illustration of a computer thrusting suggested products at the person using it.
  • Can Ambivalence Motivate Us to Act?

    New research by Professor Taly Reich and two Yale SOM colleagues demonstrates the way in which ambivalence can help encourage action despite the prospect of failure.

    An illustration of someone walking up the stairs while balancing happy and sad reactions
  • A Man and a Woman Walk into a Bar: How Gender Changes the Perception of a Bad Joke

    Yale SOM’s Taly Reich has found one situation in which women, rather than men, are more likely to get the benefit of the doubt: when they tell jokes that fall flat.

    An illustration of a woman wearing novelty glasses telling a joke while her male companion looks at his watch
  • We’re More Likely to Stick to Decisions Rooted in Emotions

    Should you trust your gut? A new study co-authored by Yale SOM’s Taly Reich finds that decisions made on the basis of feelings hold up longer in the face of new information than decisions made deliberately and rationally.

    Two paths diverging in a forest
  • Admitting a Purchase Mistake Makes Online Reviews More Persuasive

    Yale SOM’s Taly Reich has conducted a series of studies exploring the surprising value of mistakes. In her latest paper, she and her co-author show that shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake.

    A customer returns a package at an Amazon Locker location in a Whole Foods Market grocery store in Lake Oswego, Oregon. Photo: Tada Images/Alamy Stock Photo.
  • Study Finally Reveals How Many Cooks It Takes to Spoil the Broth 

    New research co-authored by Yale SOM’s Taly Reich looks at how we perceive collaborations of different sizes, and what those perceptions mean for how companies describe the creation of their products.

    Chefs cooking together
  • How to Turn Your Mistakes into an Advantage

    People and companies alike often try to hide their mistakes from public view. New research by Yale SOM’s Taly Reich reveals that sometimes you’re better off owning your gaffes.

    A photo of a coffee spill turned into a drawing
  • Why Consumers Prefer Products Made by Mistake

    New research by Professor Taly Reich and her collaborators suggests that revealing mistakes in designing or manufacturing a product can enhance consumer preference.