Should you trust your gut? A new study co-authored by Yale SOM’s Taly Reich finds that decisions made on the basis of feelings hold up longer in the face of new information than decisions made deliberately and rationally.
- Yale SOM’s Taly Reich has conducted a series of studies exploring the surprising value of mistakes. In her latest paper, she and her co-author show that shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake.
- New research co-authored by Yale SOM’s Taly Reich looks at how we perceive collaborations of different sizes, and what those perceptions mean for how companies describe the creation of their products.
- People and companies alike often try to hide their mistakes from public view. New research by Yale SOM’s Taly Reich reveals that sometimes you’re better off owning your gaffes.
- New research by Professor Taly Reich and her collaborators suggests that revealing mistakes in designing or manufacturing a product can enhance consumer preference.